Small Business Web Design to Show Your Human Side

Web development must focus on human side of business.

When potential business website visitors enter a specific word or phrase in that search box, they want to find a business website that will solve their problem or answer a specific question. In order to stop being faceless, professional website development must focus on presenting the human side of your business.

Cut the jargon

Many “About” pages of small business websites only talk about the degrees or specific training the owner or manager of the business has obtained. There is seldom any discussion about who the owner or manager actually is and what his/her interests are. Too often, much of the website content on business websites is industry-specific jargon that makes the business sound too serious and stuffy. Quality web content should be written the same way you would speak to someone in a face-to-face meeting.

Web content to help people relate

Potential customers who love animals will most likely be impressed by a small business owner who volunteers at the local animal shelter once a week. Those who enjoy spending time with the grand kids can immediately connect with a small business owner who takes pride in the same activity. People enjoy doing business with people they can relate to. They are not concerned about how many degrees you have. They want to know what type person you are and how your talents and interests can best serve their needs.

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Elements of Good Business Website Design

Professional web design in Clarksville TN offers uniqueness.

Seems like everyone thinks they are a designer. Believe me, just being able to throw a couple of photos on a pre-formatted free template does not in any way make you a website designer. There is a big difference between having somebody who thinks they have good taste lead your business website design and an actual website developer who does it day-in-day-out for a living. Let’s review three important elements of good business website design.

A business website without a strategy will likely fail

Many businesses, both large and small, think that just building a new website will improve traffic and increase sales. Newness alone will not improve anything. Your business website must be integrated with the rest of your marketing strategy. You must clearly define your target audience and determine just how you will attract them to your site. You must also clearly define what you want people to do once they arrive at your business website.

Trust an expert website developer

To achieve a high level of success with your business website you must involve the talents of a professional designer with a background in user experience. When it comes to doing a good job the best website designers look beyond aesthetics and plan for interactivity. If your website is not designed well to begin with it won’t get used.

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Are your business website expectations unrealistic?

Realistic expectations for business web design.

Business website is only part of online marketing strategy.

Many small business owners procrastinate about starting the development of a business website, but once the site is up and running, they seem to want instant results. The most important thing to understand about online marketing is that there is no such thing as a quick Return-On-Investment (ROI). Here are some things to consider when developing website expectations.

In website development there is no second chance for a first impression

First impressions are a big deal. The first few seconds of website interaction go a long way in influencing the opinions and decisions of potential customers. Your visitors must be able to answer the following questions within the first five seconds of landing on your website:

  • Who are you?
  • What do you do?
  • How are you relevant to them?

If your visitors can’t immediately answer these questions, your design, layout and web copy probably need some work.

Website marketing requires building search engine trust

How long does it take for you to really trust someone? Search engines use trust factors to actually apply a value of how trustful a site really is. Websites with unique content that are updated regularly are considered more trustworthy. The more trustful a site is the more likely its articles will be ranked higher in the search.

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Attempting to Design Your Own TN Business Website Could Be a Mistake

Small business website design must be user friendly.

For your TN business website to be effective, it must look and act like your current and potential customers expect. It must provide necessary information and answer important questions. The best looking website on the internet is of little value if your target audience can’t find it. So, is attempting to design and develop your own business website the smart thing to do?

Take a TN business website design quiz

Let’s take a quick quiz to see whether or not it is a smart idea to undertake the design and development of your own business website.

  1. What are the four chief aspects of effective website development?
  2. What is the unique value proposition for your business website?
  3. Are you skilled in developing a brand identity?
  4. Do you know exactly what consumers search for to find your product or service?
  5. How would you compare a tour guide to a website designer?
  6. Why is simple web design important?
  7. Do you know enough about Search Engine Optimization (SEO) to actually put your marketing on autopilot?
  8. Do you know the most important question your website must answer?

Web Content Writing course by Ken Bradford.

TN business website design must deliver a welcome message

It’s easy to build a website that generates sales from your friends and relatives, but it takes a unique value proposition to attract the more savvy online customers of today. Your website must deliver a welcoming message to your visitors. It must show them around and introduce them to points of interest they must see before they leave.

Website design must satisfy an impatient audience

Most business website users are impatient. They want to quickly know if what they are looking for is on your site. You must understand how to develop web content that gives visitors only what they need on any given page, without a lot of unnecessary clutter. The typography must be easily readable and all design elements must be used effectively to break up walls of text.

Website SEO can deliver highest ROI

Proper SEO is critical for both customers and search engines to be able to find your website. If you do it right, SEO can actually put your online marketing on autopilot, allowing you to focus on improving your business, instead of trying to figure out how to bring customers to your business website. Adequate SEO can give you the highest ROI of any of your marketing programs.

Writing Better Web Content by Ken Bradford.

Website design must answer the important question “Why?”

When you hand someone one of your business cards, do you say anything or just remain silent? When you place a small box that says “Sign up for our newsletter” on your website, you are remaining silent and you will get a very weak conversion rate. You must tell them “Why” they should sign up for your newsletter. The same thing goes for social media icons. Just putting them there isn’t enough. Tell people what they will get out of following you on Twitter or becoming a friend on Facebook.

If you feel qualified to build a business website that is both beautiful in design and also gets results, then go for it. If you had problems coming up with the right answers to the questions at the beginning of this article, you probably need help. Remember, winning design awards may be nice, but it doesn’t pay the bills. If you want a business website that delivers the right message to the right people, let’s work together.


So, Who’s Ken Bradford?

Ken Bradford, Clarksville TN professional website designer

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.


 

Other articles you may like:

Mobile Friendly Web Design is Important
Web Design is a Reflection of Your Business
Web Design: Coffee Shops | Cafes | Restaurants
Web Design Mistakes Small Business Should Avoid

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help with a website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Instagram.
 
 

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TN Website Design: Tips to Make Your TN Small Business Website More Effective

Effective TN small business website design helps you compete

A well-designed TN small business website can be the most powerful marketing tool you have in attracting new customers. Your website will impact your business and help you be more competitive with the big brands if you pay close attention to the design. Let’s look at some important tips to keep in mind to create an eye-catching, user-friendly, and effective small business website.

Consistency is vital in small business website design

You must remember that people may not first reach your website through your “Home” page. Every design element of each web page must be consistent. The typography, colors, and images will create the feeling and tone of your website. By understanding website design mistakes to avoid and by maintaining consistency in website design not only projects the professionalism of your site, it pulls everything together for an improved user experience.

Unnecessary clutter makes your TN small business website confusing

If your website projects anything confusing to your visitors, they will simply move on to another site. Many businesses try to cram as much information as possible on a single web page and seem to feel that every square inch of the page must be filled with something. A sufficient amount of whitespace is critical to effective website design. It allows the page to breathe and prevents the different elements of the page from running together. Most people don’t want to be immediately attacked by flash or pop-up banners, so if a certain design element isn’t really necessary to deliver your message, avoid it.

Ease of navigation is very important in small business website design

Your visitors must never feel lost on your website. All site navigation must be clear, concise, and easy to find. Your visitors will not want to work to find their way around your site and shouldn’t have to. It is a mistake to rely solely on the navigation buttons at the top or bottom of your page. Your visitors should never have to click more than twice to get to the information they want.

The look and feel of your small business website will either build trust and credibility in your brand or turn potential customers away. Your website must attract the visitors you want and convince them to do what you want them to.

Our small business website design service is always searching for improved ways to give your website a better user experience. Contact us today and we will take your thoughts and ideas and transform them into a website that is appreciated by your visitors and search engines.

 

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Handcrafted in Clarksville, TN (just down the road from Nashville).

Experienced freelance web design. logo design, and print design  from Clarksville, TN. Serving Tennessee web design and custom graphic design needs. Professional and affordable small business websites for Clarksville, Nashville, Hendersonville, Murfreesboro, the entire middle Tennessee area and beyond. My philosophy is to let quality web content drive web design for small businesses.

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5 Ways Business Websites for Landscaping or Lawn Care Can Grow Your Bottom Line

Web design for landscaping business.

Your landscaping or lawn care business is fighting for the limited attention of your prospects and customers. People no longer want to be sold; they want to buy. They buy from businesses they think they can trust. The best way to establish trust and credibility in the eyes of the consumer is through an attractive and informative business website. Let’s look at 5 ways business websites for landscaping or lawn care companies can grow the bottom line.

Your Business Website Can Keep Your Doors Open 24/7

Let’s suppose the conversation around the supper table turns to getting some work done on the lawn. Where do you think that most people will look first? That’s right, Google.

A well designed business website targeted to potential customers in your area will allow all the information about your company to be available at any time – day or night. You may not get the job, but without a website, you won’t even be considered for the project.

Your Business Website Makes You Available All The Time

Even the most basic landscaping or lawn care website will help customers find you in the online world. Your business address, phone number, and email address will always be there. Your website will list your services and provide information to persuade customers that you have the right service and product for them.

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How to Make Web Content More Visible With Social Media

Social media marketing.
Social media makes web content more visible.

Even though most small businesses have a basic understanding of social media sites like Facebook, Twitter, Google Plus, and LinkedIn, many aren’t sure how to get started or they don’t understand the many benefits of using them. Let’s look at how to make blog writing and other web content more visible with social media.

Facebook Allows Engagement With A Large Community Of Potential Customers

Traditional advertising is being replaced by consumers’ recommendations and other behavior in social media networks. A properly designed business fan page allows you to provide web content that is relevant and engaging in a way that is not all about selling.

Web Design by Ken supports domestic violence education.

As you respond to consumer comments and ideas, you are building credibility for your brand. The easiest way to start building a fan base is to look to your real friends and family and ask for recommendations to their fan base. Once your fan page is up and running, it’s a good idea to link it to every page of your business website.

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