How much web content does a business website need?
Small business owners who are planning a TN business web design project seem to always ask me this question. I have not yet been able to come up with a definitive answer, because there really isn’t one. Let’s take a look at some critical aspects of website design and see if we can come up with a reasonable answer to the question – How much web copy is enough in business web design?
Business website design must be designed for the visitors
Too many small business owners and web designers make the mistake of writing web copy for search engines. The homepage of your business website must accomplish two things:
- It must represent your website to major search engines.
- It must capture your target audience’s attention long enough to convince them to take action.
Web pages with a mess of keywords and useless links with no reasonable user content are outdated techniques that won’t attract search engines or new customers.
Writing effective web content was previously discussed in my article “Small Business Website Design: Writing Effective Copy”.
For your business website to be popular and effective, it must be easy to read, easy to understand, and easy to use. Let’s look at 5 ways you can improve your business website with better web content.
1. Website content must be easy to scan
When people visit your website, they aren’t going to read every word on the page. They will scan the page for specific information. This is where numbered lists, charts, and bullet points are very important.
2. Website content must be clear and simple
Long blocks of complex or compound information can be intimidating. It is best to keep your writing simple with short, to-the-point sentences and paragraphs.
Sitemaps are an important element of website design.
According to Google, sitemaps can tell them about pages on your business website or blog they might not otherwise discover. That in itself would seem to be a good enough reason to have one, but let’s look at some ways sitemaps aren’t just for search engines – they are also good for users.
Exactly What Are Sitemaps?
The simple answer is that sitemaps act as road maps or tables of content to be used by search engines and web users. They can be written in HTML or XML (Extensible Markup Language) format. Major search engines use these tables of content to better find and index pages on blogs and websites. Google prefers the XML format, but also crawls HTML sitemaps to better understand the site and determine page rank.
Web design with quality web content gets noticed.
Would it surprise you to know that web designers and web content writers view quality web content differently? The designer is more interested in the structure of the site, its navigation, and optimizing it so search engines will index it quickly. The content writer is more concerned about delivering the type of unique quality content that people can digest easily. They demand content that is read, linked to, and shared.
Let’s look at a few ways quality website content can help make or break your business.
Learn to create a separate WordPress page for blog posts.
If you’re like a lot of people, you may think that WordPress is only a platform for personal and business blogs. Well, that certainly isn’t the case. It is true that by default WordPress displays web content in a blog format on the homepage. If you want to create a blog inside a traditional website, you can certainly design a custom homepage and create a separate WordPress page for blog posts. Here, we are going to create two separate pages on WordPress – one will be your “Home” page and the other your “Blog” page.
Step #1: Log in to your WordPress “Dashboard”.
Enter the Username and Password to access your WordPress account.
Great web design must have effective web copy.
Writing effective web copy can be difficult and even frustrating at times. As you stare at the cursor on a blank screen, you may be trying to figure out just what type of content will catch readers’ attention and keep them interested in your website. The real secret to writing compelling web copy is to write for your ideal reader. Once you understand some simple characteristics of quality web copy, it becomes clear what you should write and how you should write it.
Write for audience first, search engines last
It’s impossible to write compelling web copy without understanding the needs of your target audience. People read web copy differently than they read printed materials, like magazines or newspapers. Your online audience will “scan” for information. This is where eye-catching titles and sub-headings become important to your online visibility.
Good looking web design doesn’t make it effective.
Before we jump into the subject of website development, you must first understand that an effective business website is not a product, but a service. If you approach website development from the consumer’s point of view you will be on target and the actual website design process will go a lot more smoothly. Let’s look at some important aspects of website development that will allow the design phase to focus more on function than fashion.
Website development must begin with a clear purpose
The only way to design an effective business website and have the ability to measure its success is to have a clearly defined goal before website development begins. By having a well-defined goal for your website, the design process can include elements that reinforce your purpose. The website development process will be more effective and you will eliminate any confusion from the very beginning.