Small Business Web Design: Why Your Business Needs a Website

Small business website design to promote your business.
Small business web design can build credibility.

Small business website design to showcase business personality.

Your small business website design could be the focal point of your business online. It can not only help you sell products and services, but more importantly, it can be one of the best ways to establish trust and credibility for your company. The reasons you should have a well designed small business website include:

Consumers expect a business website

Today, consumers simply expect access to information on the Internet. Many times consumers actually research companies and products online before they make a purchase. By providing a quality small business website, you can offer the convenience of instant information and fulfill the demand for products or services quickly.

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Sitemaps Help Search Engines by Creating Better User Experience

Sitemaps give a better user experience to web design.
Sitemaps are an important element of website design.

According to Google, sitemaps can tell them about pages on your business website or blog they might not otherwise discover. That in itself would seem to be a good enough reason to have one, but let’s look at some ways sitemaps aren’t just for search engines – they are also good for users.

Exactly What Are Sitemaps?

The simple answer is that sitemaps act as road maps or tables of content to be used by search engines and web users. They can be written in HTML or XML (Extensible Markup Language) format. Major search engines use these tables of content to better find and index pages on blogs and websites. Google prefers the XML format, but also crawls HTML sitemaps to better understand the site and determine page rank.

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Characteristics of an Effective Inbound Marketing Strategy

Inbound marketing techniques must conform to consumers' buying habits.
Inbound marketing strategy must match customers’ buying habits.

An effective inbound marketing strategy is necessary to conform to consumers’ changing buying habits. People no longer have to wait for you to send them information. They now have Google to find whatever information they need or products they want to buy.

An inbound marketing strategy can utilize many forms to create brand awareness, but all of them have important building blocks or characteristics for it to be successful in attracting new business.

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Web Design Tips: Using Color in Web Design

Color in web design can impact the site's popularity.
Color in web design can impact brand identity and business personality.

In a study called “Impact of Color on Marketing”, researchers found that people make up their minds within 90 seconds of their initial interactions with people or products. This study further revealed that up to 90 percent of these decisions are based on color alone.

Let’s explore some web design tips that show how using color in web design can be important.

Color in web design may be perceived differently

There is a lot of discussion about the psychology of color as it relates to consumer persuasion. There have been numerous attempts to classify consumer responses to different colors, which include:

  • Blue – The exact shade of blue used in website design will impact how your site is perceived. Dark blues show strength and reliability and are excellent for corporate sites. Bright blues can be refreshing and reflect energy. Light blues reflect a relaxed and calm feeling.
  • Green – Green is a reserved down-to-earth color. It is a very stable color to reflect stability and growth. Darker shades are good to appeal to an affluent audience. Brighter shades of green reflect more energy. Olive green colors are great for sites related to nature.
  • Red – Traditionally, the color red reflects warning or danger. It can be used effectively as an accent color to show power or passion. This color can become overwhelming if it is used too much in your website design.

Web Design by Ken supports domestic violence awareness.

Using very strong colors in web design will drive your older visitors away. Younger visitors may be attracted to more fashionable colors, at least temporarily. Using color in web design must take into account your site’s readability. It must be designed to be user-friendly by young visitors, older visitors, and the visually impaired.

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10 Basic Tips to Design a More Usable Website [Infographic]

This infographic contains more text that some designers would allow. I feel that creative and informative infographics are much more than a string of charts and bar graphs scattered on the page.

A well designed infographic can be a data visualization, information design, or a narrative. It would be very difficult to design an infographic outlining an event from history with bar graphs and pie charts. Sometimes text is necessary, but I agree, it shouldn’t be an essay. We must think outside the box and present our great ideas in a way that makes sense to the average person.

10 Basic Tips to Design a More Usable Website Infographic

If your infographics are being posted on blogs or websites, social sharing buttons or links must be convenient for visitors to share them. If you need help in presenting your ideas visually, please check out my small business web design and graphic design services.

If you have tips on creating more effective infographics, please feel free to share them on Google+ or my Facebook business page.


So, Who’s Ken Bradford?

Ken Bradford, Clarksville TN professional website designer

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.


Website Design Articles You May Like:

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help with a website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Facebook.
Follow Web Design by Ken on Instagram.
 
 

Share button social media.

Creating Infographics With Pizzazz [Infographic]

Charts and bar graphs certainly have their place in certain types of infographics, but proper infographic design is far more than that. Infographics must be tailored for a specific audience and they must present a visual interpretation of useful and relevant information. They must start with a great idea and focus on a story that is clean and simple.

Creating infographics with pizzazz

If your infographics are being posted on blogs or websites, social sharing buttons or links must be convenient for visitors to share them.

If you need help in presenting your ideas visually, please check out our small business web design and graphic design services.

If you have tips on creating more effective infographics, please feel free to share them on Google+ or our Facebook business page.


So, Who’s Ken Bradford?

Ken Bradford, Clarksville TN professional website designer

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.


Website Design Articles You May Like:

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help with a website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Facebook.
Follow Web Design by Ken on Instagram.
 
 

9 Important Steps to Effective Home Page Design [Infographic]

Effective home page design must begin with a clear goal or purpose for the website. When visitors enter a website they normally start scanning from the top left. Their eyes then move to the right and then down the web page. A common mistake made in home page design is to include widgets and other elements that have nothing to do with the real purpose of the website. It is best to only include those web elements that contribute to the usability of the web site.

9 Important Steps to Effective Home Page Design - Infographic

If your infographics are being posted on blogs or websites, social sharing buttons or links must be convenient for visitors to share them. If you need help in presenting your ideas visually, please check out our small business web design and graphic design services.

If you have tips on creating more effective infographics, please feel free to share them on Google+ or our Facebook business page.



So, Who’s Ken Bradford?

Ken Bradford, Clarksville TN professional website designer

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.


Website Design Articles You May Like:

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help with a website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Facebook.
Follow Web Design by Ken on Instagram.
 
 

Share button social media.