TN Web Design: Writing Effective Web Copy

Effective web copy makes the right connections.
Great web design must have effective web copy.

Writing effective web copy can be difficult and even frustrating at times. As you stare at the cursor on a blank screen, you may be trying to figure out just what type of content will catch readers’ attention and keep them interested in your website. The real secret to writing compelling web copy is to write for your ideal reader. Once you understand some simple characteristics of quality web copy, it becomes clear what you should write and how you should write it.

Write for audience first, search engines last

It’s impossible to write compelling web copy without understanding the needs of your target audience. People read web copy differently than they read printed materials, like magazines or newspapers. Your online audience will “scan” for information. This is where eye-catching titles and sub-headings become important to your online visibility.

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Mobile Friendly Web Design is Important

Web design is more effective if it's mobile friendly.
Business website design must begin with a mobile friendly approach.

Google recently announced what could be a major change in how your small business web design will be impacted in search results. It is very important to determine whether or not your website development includes mobile friendly web design.

Here’s what Google had to say on the official Google Webmaster blog:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

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