Branded Content Marketing Must Make Connections on an Emotional Level

Branded content marketing - making connections on an emotional level.
Branded content makes the right connections with the right audience.

Probably the easiest way to understand branded content marketing is to think about it as creating a perception that gives your audience an enjoyable experience. Your goal is to identify human needs and emotions and then design content that can be valued. Let’s explore some ways to better understand branded content and how to deliver it without being all about selling something.

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Sitemaps Help Search Engines by Creating Better User Experience

Sitemaps give a better user experience to web design.
Sitemaps are an important element of website design.

According to Google, sitemaps can tell them about pages on your business website or blog they might not otherwise discover. That in itself would seem to be a good enough reason to have one, but let’s look at some ways sitemaps aren’t just for search engines – they are also good for users.

Exactly What Are Sitemaps?

The simple answer is that sitemaps act as road maps or tables of content to be used by search engines and web users. They can be written in HTML or XML (Extensible Markup Language) format. Major search engines use these tables of content to better find and index pages on blogs and websites. Google prefers the XML format, but also crawls HTML sitemaps to better understand the site and determine page rank.

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Quality Web Content Will Make or Break Your Business

Quality web content gets noticed.
Web design with quality web content gets noticed.

Would it surprise you to know that web designers and web content writers view quality web content differently? The designer is more interested in the structure of the site, its navigation, and optimizing it so search engines will index it quickly. The content writer is more concerned about delivering the type of unique quality content that people can digest easily. They demand content that is read, linked to, and shared.

Let’s look at a few ways quality website content can help make or break your business.

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TN Web Design: Writing Effective Web Copy

Effective web copy makes the right connections.
Great web design must have effective web copy.

Writing effective web copy can be difficult and even frustrating at times. As you stare at the cursor on a blank screen, you may be trying to figure out just what type of content will catch readers’ attention and keep them interested in your website. The real secret to writing compelling web copy is to write for your ideal reader. Once you understand some simple characteristics of quality web copy, it becomes clear what you should write and how you should write it.

Write for audience first, search engines last

It’s impossible to write compelling web copy without understanding the needs of your target audience. People read web copy differently than they read printed materials, like magazines or newspapers. Your online audience will “scan” for information. This is where eye-catching titles and sub-headings become important to your online visibility.

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Mobile Friendly Web Design is Important

Web design is more effective if it's mobile friendly.
Business website design must begin with a mobile friendly approach.

Google recently announced what could be a major change in how your small business web design will be impacted in search results. It is very important to determine whether or not your website development includes mobile friendly web design.

Here’s what Google had to say on the official Google Webmaster blog:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

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