TN Business Web Design: How Much Web Copy is Enough?

How much web content does business website need?
How much web content does a business website need?

Small business owners who are planning a TN business web design project seem to always ask me this question. I have not yet been able to come up with a definitive answer, because there really isn’t one. Let’s take a look at some critical aspects of website design and see if we can come up with a reasonable answer to the question – How much web copy is enough in business web design?

Business website design must be designed for the visitors

Too many small business owners and web designers make the mistake of writing web copy for search engines. The homepage of your business website must accomplish two things:

  1. It must represent your website to major search engines.
  2. It must capture your target audience’s attention long enough to convince them to take action.

Web pages with a mess of keywords and useless links with no reasonable user content are outdated techniques that won’t attract search engines or new customers.

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Attempting to Design Your Own TN Business Website Could Be a Mistake

Small business website design must be user friendly.

For your TN business website to be effective, it must look and act like your current and potential customers expect. It must provide necessary information and answer important questions. The best looking website on the internet is of little value if your target audience can’t find it. So, is attempting to design and develop your own business website the smart thing to do?

Take a TN business website design quiz

Let’s take a quick quiz to see whether or not it is a smart idea to undertake the design and development of your own business website.

  1. What are the four chief aspects of effective website development?
  2. What is the unique value proposition for your business website?
  3. Are you skilled in developing a brand identity?
  4. Do you know exactly what consumers search for to find your product or service?
  5. How would you compare a tour guide to a website designer?
  6. Why is simple web design important?
  7. Do you know enough about Search Engine Optimization (SEO) to actually put your marketing on autopilot?
  8. Do you know the most important question your website must answer?

Web Content Writing course by Ken Bradford.

TN business website design must deliver a welcome message

It’s easy to build a website that generates sales from your friends and relatives, but it takes a unique value proposition to attract the more savvy online customers of today. Your website must deliver a welcoming message to your visitors. It must show them around and introduce them to points of interest they must see before they leave.

Website design must satisfy an impatient audience

Most business website users are impatient. They want to quickly know if what they are looking for is on your site. You must understand how to develop web content that gives visitors only what they need on any given page, without a lot of unnecessary clutter. The typography must be easily readable and all design elements must be used effectively to break up walls of text.

Website SEO can deliver highest ROI

Proper SEO is critical for both customers and search engines to be able to find your website. If you do it right, SEO can actually put your online marketing on autopilot, allowing you to focus on improving your business, instead of trying to figure out how to bring customers to your business website. Adequate SEO can give you the highest ROI of any of your marketing programs.

Writing Better Web Content by Ken Bradford.

Website design must answer the important question “Why?”

When you hand someone one of your business cards, do you say anything or just remain silent? When you place a small box that says “Sign up for our newsletter” on your website, you are remaining silent and you will get a very weak conversion rate. You must tell them “Why” they should sign up for your newsletter. The same thing goes for social media icons. Just putting them there isn’t enough. Tell people what they will get out of following you on Twitter or becoming a friend on Facebook.

If you feel qualified to build a business website that is both beautiful in design and also gets results, then go for it. If you had problems coming up with the right answers to the questions at the beginning of this article, you probably need help. Remember, winning design awards may be nice, but it doesn’t pay the bills. If you want a business website that delivers the right message to the right people, let’s work together.


So, Who’s Ken Bradford?

Ken Bradford, Clarksville TN professional website designer

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.


 

Other articles you may like:

Mobile Friendly Web Design is Important
Web Design is a Reflection of Your Business
Web Design: Coffee Shops | Cafes | Restaurants
Web Design Mistakes Small Business Should Avoid

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help with a website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Instagram.
 
 

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TN Website Design: Tips to Make Your TN Small Business Website More Effective

Effective TN small business website design helps you compete

A well-designed TN small business website can be the most powerful marketing tool you have in attracting new customers. Your website will impact your business and help you be more competitive with the big brands if you pay close attention to the design. Let’s look at some important tips to keep in mind to create an eye-catching, user-friendly, and effective small business website.

Consistency is vital in small business website design

You must remember that people may not first reach your website through your “Home” page. Every design element of each web page must be consistent. The typography, colors, and images will create the feeling and tone of your website. By understanding website design mistakes to avoid and by maintaining consistency in website design not only projects the professionalism of your site, it pulls everything together for an improved user experience.

Unnecessary clutter makes your TN small business website confusing

If your website projects anything confusing to your visitors, they will simply move on to another site. Many businesses try to cram as much information as possible on a single web page and seem to feel that every square inch of the page must be filled with something. A sufficient amount of whitespace is critical to effective website design. It allows the page to breathe and prevents the different elements of the page from running together. Most people don’t want to be immediately attacked by flash or pop-up banners, so if a certain design element isn’t really necessary to deliver your message, avoid it.

Ease of navigation is very important in small business website design

Your visitors must never feel lost on your website. All site navigation must be clear, concise, and easy to find. Your visitors will not want to work to find their way around your site and shouldn’t have to. It is a mistake to rely solely on the navigation buttons at the top or bottom of your page. Your visitors should never have to click more than twice to get to the information they want.

The look and feel of your small business website will either build trust and credibility in your brand or turn potential customers away. Your website must attract the visitors you want and convince them to do what you want them to.

Our small business website design service is always searching for improved ways to give your website a better user experience. Contact us today and we will take your thoughts and ideas and transform them into a website that is appreciated by your visitors and search engines.

 

Web design by Ken logo.

Handcrafted in Clarksville, TN (just down the road from Nashville).

Experienced freelance web design. logo design, and print design  from Clarksville, TN. Serving Tennessee web design and custom graphic design needs. Professional and affordable small business websites for Clarksville, Nashville, Hendersonville, Murfreesboro, the entire middle Tennessee area and beyond. My philosophy is to let quality web content drive web design for small businesses.

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5 Ways to Improve Your Business Website with Better Web Content

Improve business website with better web content

Writing effective web content was previously discussed in my article “Small Business Website Design: Writing Effective Copy”.

For your business website to be popular and effective, it must be easy to read, easy to understand, and easy to use. Let’s look at 5 ways you can improve your business website with better web content.

1. Website content must be easy to scan

When people visit your website, they aren’t going to read every word on the page. They will scan the page for specific information. This is where numbered lists, charts, and bullet points are very important.

2. Website content must be clear and simple

Long blocks of complex or compound information can be intimidating. It is best to keep your writing simple with short, to-the-point sentences and paragraphs.

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Uploading Images Into WordPress Media Library

Uploading images into WordPress
Uploading images to your WordPress Media Library

Even though WordPress allows you to insert images directly into new blog posts and website pages, we’re going to take a look at the process of uploading images into WordPress.

Step #1: Log in to your WordPress Dashboard.

Enter your login Username and Password for your WordPress account.

Log in to WordPress Dashboard

Step # 2: Accessing your WordPress Media Library

You have now arrived at your WordPress “Dashboard”, which is actually your control center or control panel for your WordPress blog or website. You simply select “Media” to access your image library.

WordPress Dashboard to select Media Library

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How to Make Web Content More Visible With Social Media

Social media marketing.
Social media makes web content more visible.

Even though most small businesses have a basic understanding of social media sites like Facebook, Twitter, Google Plus, and LinkedIn, many aren’t sure how to get started or they don’t understand the many benefits of using them. Let’s look at how to make blog writing and other web content more visible with social media.

Facebook Allows Engagement With A Large Community Of Potential Customers

Traditional advertising is being replaced by consumers’ recommendations and other behavior in social media networks. A properly designed business fan page allows you to provide web content that is relevant and engaging in a way that is not all about selling.

Web Design by Ken supports domestic violence education.

As you respond to consumer comments and ideas, you are building credibility for your brand. The easiest way to start building a fan base is to look to your real friends and family and ask for recommendations to their fan base. Once your fan page is up and running, it’s a good idea to link it to every page of your business website.

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Customized Social Media Marketing to Rise Above Competition

Customised social media marketing
Customized social media means better customer engagement.

Today, many businesses seem to feel they have a social media presence just because they have a Facebook page or a Twitter account. The reality is if you don’t have a marketing strategy to effectively manage and utilize your social media portfolio, you could be wasting valuable time. Not only must you invest custom content in a variety of social platforms, you must also understand how customized social media marketing can help you rise above competition.

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