Great web design must have effective web copy.
Writing effective web copy can be difficult and even frustrating at times. As you stare at the cursor on a blank screen, you may be trying to figure out just what type of content will catch readers’ attention and keep them interested in your website. The real secret to writing compelling web copy is to write for your ideal reader. Once you understand some simple characteristics of quality web copy, it becomes clear what you should write and how you should write it.
Write for audience first, search engines last
It’s impossible to write compelling web copy without understanding the needs of your target audience. People read web copy differently than they read printed materials, like magazines or newspapers. Your online audience will “scan” for information. This is where eye-catching titles and sub-headings become important to your online visibility.