When consumers visit a TN small business website, they are searching for information that helps them answer a question or gives them useful advice concerning an important buying decision. It is amazing just how many business websites are poorly designed and actually give little incentive for people to do business with them. Let’s take a look at some important elements of website design and discuss how the design of your small business website can have a positive or negative impact on your business.
Website Design and the First Visual Impression
When people find something that looks good they seem to feel more confident and actually want to be a part of the experience. Your small business website design must be professional, clean, and aesthetically pleasing to be effective. If visitors find a website that is filled with noise and clutter, they have no choice other than to project that same impression on your business and its products or services.
Your landscaping or lawn care business is fighting for the limited attention of your prospects and customers. People no longer want to be sold; they want to buy. They buy from businesses they think they can trust. The best way to establish trust and credibility in the eyes of the consumer is through an attractive and informative business website. Let’s look at 5 ways business websites for landscaping or lawn care companies can grow the bottom line.
Your Business Website Can Keep Your Doors Open 24/7
Let’s suppose the conversation around the supper table turns to getting some work done on the lawn. Where do you think that most people will look first? That’s right, Google.
A well designed business website targeted to potential customers in your area will allow all the information about your company to be available at any time – day or night. You may not get the job, but without a website, you won’t even be considered for the project.
Your Business Website Makes You Available All The Time
Even the most basic landscaping or lawn care website will help customers find you in the online world. Your business address, phone number, and email address will always be there. Your website will list your services and provide information to persuade customers that you have the right service and product for them.
Writing effective web content was previously discussed in my article “Small Business Website Design: Writing Effective Copy”.
For your business website to be popular and effective, it must be easy to read, easy to understand, and easy to use. Let’s look at 5 ways you can improve your business website with better web content.
1. Website content must be easy to scan
When people visit your website, they aren’t going to read every word on the page. They will scan the page for specific information. This is where numbered lists, charts, and bullet points are very important.
2. Website content must be clear and simple
Long blocks of complex or compound information can be intimidating. It is best to keep your writing simple with short, to-the-point sentences and paragraphs.
Uploading images to your WordPress Media Library
Even though WordPress allows you to insert images directly into new blog posts and website pages, we’re going to take a look at the process of uploading images into WordPress.
Step #1: Log in to your WordPress Dashboard.
Enter your login Username and Password for your WordPress account.
Step # 2: Accessing your WordPress Media Library
You have now arrived at your WordPress “Dashboard”, which is actually your control center or control panel for your WordPress blog or website. You simply select “Media” to access your image library.
Social media makes web content more visible.
Even though most small businesses have a basic understanding of social media sites like Facebook, Twitter, Google Plus, and LinkedIn, many aren’t sure how to get started or they don’t understand the many benefits of using them. Let’s look at how to make blog writing and other web content more visible with social media.
Facebook Allows Engagement With A Large Community Of Potential Customers
Traditional advertising is being replaced by consumers’ recommendations and other behavior in social media networks. A properly designed business fan page allows you to provide web content that is relevant and engaging in a way that is not all about selling.
As you respond to consumer comments and ideas, you are building credibility for your brand. The easiest way to start building a fan base is to look to your real friends and family and ask for recommendations to their fan base. Once your fan page is up and running, it’s a good idea to link it to every page of your business website.
Customized social media means better customer engagement.
Today, many businesses seem to feel they have a social media presence just because they have a Facebook page or a Twitter account. The reality is if you don’t have a marketing strategy to effectively manage and utilize your social media portfolio, you could be wasting valuable time. Not only must you invest custom content in a variety of social platforms, you must also understand how customized social media marketing can help you rise above competition.
Branded content makes the right connections with the right audience.
Probably the easiest way to understand branded content marketing is to think about it as creating a perception that gives your audience an enjoyable experience. Your goal is to identify human needs and emotions and then design content that can be valued. Let’s explore some ways to better understand branded content and how to deliver it without being all about selling something.