Social media makes web content more visible.
Even though most small businesses have a basic understanding of social media sites like Facebook, Twitter, Google Plus, and LinkedIn, many aren’t sure how to get started or they don’t understand the many benefits of using them. Let’s look at how to make blog writing and other web content more visible with social media.
Facebook Allows Engagement With A Large Community Of Potential Customers
Traditional advertising is being replaced by consumers’ recommendations and other behavior in social media networks. A properly designed business fan page allows you to provide web content that is relevant and engaging in a way that is not all about selling.
As you respond to consumer comments and ideas, you are building credibility for your brand. The easiest way to start building a fan base is to look to your real friends and family and ask for recommendations to their fan base. Once your fan page is up and running, it’s a good idea to link it to every page of your business website.
Customized social media means better customer engagement.
Today, many businesses seem to feel they have a social media presence just because they have a Facebook page or a Twitter account. The reality is if you don’t have a marketing strategy to effectively manage and utilize your social media portfolio, you could be wasting valuable time. Not only must you invest custom content in a variety of social platforms, you must also understand how customized social media marketing can help you rise above competition.
Branded content makes the right connections with the right audience.
Probably the easiest way to understand branded content marketing is to think about it as creating a perception that gives your audience an enjoyable experience. Your goal is to identify human needs and emotions and then design content that can be valued. Let’s explore some ways to better understand branded content and how to deliver it without being all about selling something.
WordPress website design for a better business website.
If you have chosen WordPress to design your blog or website, you have joined many of the top brands including, Google, Facebook, The New York Times, and many others. WordPress has grown so much in popularity because it is flexible and easy to use.
Instead of getting you all bogged down in the many features of this blogging platform, I have decided to break WordPress down into pieces and give you step-by-step instructions for each part. I will begin with simple instructions for adding blog posts to WordPress.
Small business web design can build credibility.
Small business website design to showcase business personality.
Your small business website design could be the focal point of your business online. It can not only help you sell products and services, but more importantly, it can be one of the best ways to establish trust and credibility for your company. The reasons you should have a well designed small business website include:
Consumers expect a business website
Today, consumers simply expect access to information on the Internet. Many times consumers actually research companies and products online before they make a purchase. By providing a quality small business website, you can offer the convenience of instant information and fulfill the demand for products or services quickly.
Sitemaps are an important element of website design.
According to Google, sitemaps can tell them about pages on your business website or blog they might not otherwise discover. That in itself would seem to be a good enough reason to have one, but let’s look at some ways sitemaps aren’t just for search engines – they are also good for users.
Exactly What Are Sitemaps?
The simple answer is that sitemaps act as road maps or tables of content to be used by search engines and web users. They can be written in HTML or XML (Extensible Markup Language) format. Major search engines use these tables of content to better find and index pages on blogs and websites. Google prefers the XML format, but also crawls HTML sitemaps to better understand the site and determine page rank.
Color in web design can impact brand identity and business personality.
In a study called “Impact of Color on Marketing”, researchers found that people make up their minds within 90 seconds of their initial interactions with people or products. This study further revealed that up to 90 percent of these decisions are based on color alone.
Let’s explore some web design tips that show how using color in web design can be important.
Color in web design may be perceived differently
There is a lot of discussion about the psychology of color as it relates to consumer persuasion. There have been numerous attempts to classify consumer responses to different colors, which include:
- Blue – The exact shade of blue used in website design will impact how your site is perceived. Dark blues show strength and reliability and are excellent for corporate sites. Bright blues can be refreshing and reflect energy. Light blues reflect a relaxed and calm feeling.
- Green – Green is a reserved down-to-earth color. It is a very stable color to reflect stability and growth. Darker shades are good to appeal to an affluent audience. Brighter shades of green reflect more energy. Olive green colors are great for sites related to nature.
- Red – Traditionally, the color red reflects warning or danger. It can be used effectively as an accent color to show power or passion. This color can become overwhelming if it is used too much in your website design.
Using very strong colors in web design will drive your older visitors away. Younger visitors may be attracted to more fashionable colors, at least temporarily. Using color in web design must take into account your site’s readability. It must be designed to be user-friendly by young visitors, older visitors, and the visually impaired.
Web design with quality web content gets noticed.
Would it surprise you to know that web designers and web content writers view quality web content differently? The designer is more interested in the structure of the site, its navigation, and optimizing it so search engines will index it quickly. The content writer is more concerned about delivering the type of unique quality content that people can digest easily. They demand content that is read, linked to, and shared.
Let’s look at a few ways quality website content can help make or break your business.
Even though everything is more convenient today than ever, people seem to have less time to do the things that need doing. As a result, it is often the outward visual brand identity that catches the eyes of consumers. Many times people form perceptions about a company before they even know who it is or what they do.
It is essential that your visual presence differentiate your brand effectively. In order for your brand’s identity to present a true individualized personality, it must be well-defined, consistent, and centered around creating an emotional connection with your target audience.
Let’s explore some of the critical elements of brand identity when building a customer base.
Visual brand identity is a small component that produces the first impression
Even though your visual brand identity is only a small component of your overall brand, it is the first image formed in the minds of potential customers. The first impression visitors form of your business website or the first article they read on your blog will determine their potential interest in what you do.
Charts and bar graphs certainly have their place in certain types of infographics, but proper infographic design is far more than that. Infographics must be tailored for a specific audience and they must present a visual interpretation of useful and relevant information. They must start with a great idea and focus on a story that is clean and simple.
If your infographics are being posted on blogs or websites, social sharing buttons or links must be convenient for visitors to share them.
If you need help in presenting your ideas visually, please check out our small business web design and graphic design services.
If you have tips on creating more effective infographics, please feel free to share them on Google+ or our Facebook business page.
So, Who’s Ken Bradford?
Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.
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