Great photography can be a very important element of business website design. Photography can be used to complete a website design or photos can be paired with text or audio to break up the visual monotony. Photography can help to identify a story, a link or other website elements that your website visitors may be interested in. As a matter of fact – the photography in your business website may be the only things your visitors remember.
Many website designers make the mistake of underestimating the importance of choosing the right photography when designing a new small business website. The right photos can totally elevate the look and feel of your website’s content. People soon lose interest in text-only websites.
The photography used in your small business website design should work well with the visual feel of the rest of your website content. Photography should stand out on its own, but should never overshadow the other elements on the web page. Choosing the right photos to use in your website will ultimately simplify communication with your current and potential customers.