Web design trends of small business websites in Clarksville, TN
Every Clarksville small business provides a product or service of value and this important fact must be sewn into your company’s branding. Most web design for large corporate websites lean toward stuffy layouts but as a small business your web design can take a more personal approach. There are certain trends that I apply to small business web design to create a stronger layout and online identity.
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TN web design focused on a friendly content structure
The most important aspect of your small business web design has to be web content. Your website visitors should be doing the least amount of work to understand exactly what you do. A difficult web content structure causes your visitors to become discouraged and they probably won’t be back. Your web design typography should include recognizable headings, paragraphs, and internal links. Important information should be distinguished with a larger font size and more space between blocks of text.
Clarksville, TN web design must be a responsive design
Responsive web design is no longer just a trend, it is a necessity. Since over half the web’s traffic now originates from a mobile device, it is simply no longer an option to not have a responsive web site design.
Google will penalize your website if it is not mobile-friendly.
Web design needs to be simple and uncluttered
Effective small busines web design must include a sufficient amount of white space and shorter blocks of text. If a web design element is not important to the overall goal of your website, it should be eliminated. Your web design must provide an uncluttered space where you can offer a simple, direct message free of distraction and rabbit holes.
TN website design to make social media prominent
For businesses to be successful these days, web design must include a prominent social presence. It is important that your web design show exactly how you want to present yourself in front of your potential customers through the social media platforms. The social links need to be designed in such a way that they can grab the attention of the viewers with immediate effect.
Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.
If you need help in website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media: