WordPress website design for a better business website.
If you have chosen WordPress to design your blog or website, you have joined many of the top brands including, Google, Facebook, The New York Times, and many others. WordPress has grown so much in popularity because it is flexible and easy to use.
Instead of getting you all bogged down in the many features of this blogging platform, I have decided to break WordPress down into pieces and give you step-by-step instructions for each part. I will begin with simple instructions for adding blog posts to WordPress.
Small business web design can build credibility.
Small business website design to showcase business personality.
Your small business website design could be the focal point of your business online. It can not only help you sell products and services, but more importantly, it can be one of the best ways to establish trust and credibility for your company. The reasons you should have a well designed small business website include:
Consumers expect a business website
Today, consumers simply expect access to information on the Internet. Many times consumers actually research companies and products online before they make a purchase. By providing a quality small business website, you can offer the convenience of instant information and fulfill the demand for products or services quickly.
Sitemaps are an important element of website design.
According to Google, sitemaps can tell them about pages on your business website or blog they might not otherwise discover. That in itself would seem to be a good enough reason to have one, but let’s look at some ways sitemaps aren’t just for search engines – they are also good for users.
Exactly What Are Sitemaps?
The simple answer is that sitemaps act as road maps or tables of content to be used by search engines and web users. They can be written in HTML or XML (Extensible Markup Language) format. Major search engines use these tables of content to better find and index pages on blogs and websites. Google prefers the XML format, but also crawls HTML sitemaps to better understand the site and determine page rank.
Color in web design can impact brand identity and business personality.
In a study called “Impact of Color on Marketing”, researchers found that people make up their minds within 90 seconds of their initial interactions with people or products. This study further revealed that up to 90 percent of these decisions are based on color alone.
Let’s explore some web design tips that show how using color in web design can be important.
Color in web design may be perceived differently
There is a lot of discussion about the psychology of color as it relates to consumer persuasion. There have been numerous attempts to classify consumer responses to different colors, which include:
- Blue – The exact shade of blue used in website design will impact how your site is perceived. Dark blues show strength and reliability and are excellent for corporate sites. Bright blues can be refreshing and reflect energy. Light blues reflect a relaxed and calm feeling.
- Green – Green is a reserved down-to-earth color. It is a very stable color to reflect stability and growth. Darker shades are good to appeal to an affluent audience. Brighter shades of green reflect more energy. Olive green colors are great for sites related to nature.
- Red – Traditionally, the color red reflects warning or danger. It can be used effectively as an accent color to show power or passion. This color can become overwhelming if it is used too much in your website design.
Using very strong colors in web design will drive your older visitors away. Younger visitors may be attracted to more fashionable colors, at least temporarily. Using color in web design must take into account your site’s readability. It must be designed to be user-friendly by young visitors, older visitors, and the visually impaired.
Business website design must begin with a mobile friendly approach.
Google recently announced what could be a major change in how your small business web design will be impacted in search results. It is very important to determine whether or not your website development includes mobile friendly web design.
Here’s what Google had to say on the official Google Webmaster blog:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”