5 Ways Custom Business Website Design Helps Beat Competition

Business website design must support the buyer's journey.

The success of any business website is determined by how well information is delivered to potential customers. Custom business website design allows a business to have personality and insures that important business information is left with visitors. Let’s look at 5 ways custom business website design helps beat competition.

Effective business website design will leave a lasting first impression

Studies have shown that website first impressions are at least 94% design related. Visually appealing business websites make good use of color and typography. Custom web design presents quality web content that is organized, current and relevant to one idea per page. Web design that includes a large amount of flash, pop-ups and other distractions can’t communicate with search engines and is quite annoying to website visitors. Custom website design ensures that everything works.

Effective business website design must establish trust in an instant

A business is only as good as the owner and the people who run it. Custom website design allows you to dedicate a portion of the website to the people who contribute to the success and services of the business. Adding that personal touch makes you and your business more approachable. Visitors see a website as being more trustworthy when they can put a face or faces with it.

Great web design requires great web content.

Custom business website design creates a distinctive look and feel

A lot of business websites are designed by using the same template as used by thousands of other businesses. There is certainly nothing unique or distinctive about this web design strategy. The success or failure of a business website often lies in the presentation. Investing in a professionally designed business website will help replicate your brand’s in-store feel or create a new look and feel that matches your brand’s identity.

Custom business website design delivers a better user experience

Generic template-based business websites can be quite boring and usually don’t offer the user experience many visitors and customers want. Custom web design takes the guesswork out of navigation and load times. A custom website also allows web design to be customized and tailored for the right target market. The right user experience that works for your brand is one uniquely different from what your competition has to offer.

Custom business website design delivers a better search engine optimization (SEO) strategy

When potential customers type a phrase or question into that search bar they are looking for specific information to help them answer a question or solve a problem. They will rarely cycle through multiple pages of search results to find the needed information. An SEO strategy based on relevant information and strong web content will help insure that your business website appears on the first or second page of search results.

Custom business website design must deliver much more that a beautiful website. An effective business website must have a unique look, be user-friendly and deliver relevant information that meets the individual needs of your website visitors. By delivering what current and potential customers need, a custom business website can help your business race ahead of any competition.

What type of experience does your business website create? If you need help in making sure that your website delivers the right user-experience to the right target market, please get in touch.

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help in launching a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Instagram.
 
 

Web design and fine art go together.

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Small Business Web Design to Show Your Human Side

Web development must focus on human side of business.

When potential business website visitors enter a specific word or phrase in that search box, they want to find a business website that will solve their problem or answer a specific question. In order to stop being faceless, professional website development must focus on presenting the human side of your business.

Cut the jargon

Many “About” pages of small business websites only talk about the degrees or specific training the owner or manager of the business has obtained. There is seldom any discussion about who the owner or manager actually is and what his/her interests are. Too often, much of the website content on business websites is industry-specific jargon that makes the business sound too serious and stuffy. Quality web content should be written the same way you would speak to someone in a face-to-face meeting.

Web content to help people relate

Potential customers who love animals will most likely be impressed by a small business owner who volunteers at the local animal shelter once a week. Those who enjoy spending time with the grand kids can immediately connect with a small business owner who takes pride in the same activity. People enjoy doing business with people they can relate to. They are not concerned about how many degrees you have. They want to know what type person you are and how your talents and interests can best serve their needs.

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TN Business Web Design: How Much Web Copy is Enough?

How much web content does business website need?
How much web content does a business website need?

Small business owners who are planning a TN business web design project seem to always ask me this question. I have not yet been able to come up with a definitive answer, because there really isn’t one. Let’s take a look at some critical aspects of website design and see if we can come up with a reasonable answer to the question – How much web copy is enough in business web design?

Business website design must be designed for the visitors

Too many small business owners and web designers make the mistake of writing web copy for search engines. The homepage of your business website must accomplish two things:

  1. It must represent your website to major search engines.
  2. It must capture your target audience’s attention long enough to convince them to take action.

Web pages with a mess of keywords and useless links with no reasonable user content are outdated techniques that won’t attract search engines or new customers.

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5 Ways to Improve Your Business Website with Better Web Content

Improve business website with better web content

Writing effective web content was previously discussed in my article “Small Business Website Design: Writing Effective Copy”.

For your business website to be popular and effective, it must be easy to read, easy to understand, and easy to use. Let’s look at 5 ways you can improve your business website with better web content.

1. Website content must be easy to scan

When people visit your website, they aren’t going to read every word on the page. They will scan the page for specific information. This is where numbered lists, charts, and bullet points are very important.

2. Website content must be clear and simple

Long blocks of complex or compound information can be intimidating. It is best to keep your writing simple with short, to-the-point sentences and paragraphs.

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Uploading Images Into WordPress Media Library

Uploading images into WordPress
Uploading images to your WordPress Media Library

Even though WordPress allows you to insert images directly into new blog posts and website pages, we’re going to take a look at the process of uploading images into WordPress.

Step #1: Log in to your WordPress Dashboard.

Enter your login Username and Password for your WordPress account.

Log in to WordPress Dashboard

Step # 2: Accessing your WordPress Media Library

You have now arrived at your WordPress “Dashboard”, which is actually your control center or control panel for your WordPress blog or website. You simply select “Media” to access your image library.

WordPress Dashboard to select Media Library

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How to Make Web Content More Visible With Social Media

Social media marketing.
Social media makes web content more visible.

Even though most small businesses have a basic understanding of social media sites like Facebook, Twitter, Google Plus, and LinkedIn, many aren’t sure how to get started or they don’t understand the many benefits of using them. Let’s look at how to make blog writing and other web content more visible with social media.

Facebook Allows Engagement With A Large Community Of Potential Customers

Traditional advertising is being replaced by consumers’ recommendations and other behavior in social media networks. A properly designed business fan page allows you to provide web content that is relevant and engaging in a way that is not all about selling.

Web Design by Ken supports domestic violence education.

As you respond to consumer comments and ideas, you are building credibility for your brand. The easiest way to start building a fan base is to look to your real friends and family and ask for recommendations to their fan base. Once your fan page is up and running, it’s a good idea to link it to every page of your business website.

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Customized Social Media Marketing to Rise Above Competition

Customised social media marketing
Customized social media means better customer engagement.

Today, many businesses seem to feel they have a social media presence just because they have a Facebook page or a Twitter account. The reality is if you don’t have a marketing strategy to effectively manage and utilize your social media portfolio, you could be wasting valuable time. Not only must you invest custom content in a variety of social platforms, you must also understand how customized social media marketing can help you rise above competition.

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