TN Website Design: Tips to Make Your TN Small Business Website More Effective

Effective TN small business website design helps you compete

A well-designed TN small business website can be the most powerful marketing tool you have in attracting new customers. Your website will impact your business and help you be more competitive with the big brands if you pay close attention to the design. Let’s look at some important tips to keep in mind to create an eye-catching, user-friendly, and effective small business website.

Consistency is vital in small business website design

You must remember that people may not first reach your website through your “Home” page. Every design element of each web page must be consistent. The typography, colors, and images will create the feeling and tone of your website. By understanding website design mistakes to avoid and by maintaining consistency in website design not only projects the professionalism of your site, it pulls everything together for an improved user experience.

Unnecessary clutter makes your TN small business website confusing

If your website projects anything confusing to your visitors, they will simply move on to another site. Many businesses try to cram as much information as possible on a single web page and seem to feel that every square inch of the page must be filled with something. A sufficient amount of whitespace is critical to effective website design. It allows the page to breathe and prevents the different elements of the page from running together. Most people don’t want to be immediately attacked by flash or pop-up banners, so if a certain design element isn’t really necessary to deliver your message, avoid it.

Ease of navigation is very important in small business website design

Your visitors must never feel lost on your website. All site navigation must be clear, concise, and easy to find. Your visitors will not want to work to find their way around your site and shouldn’t have to. It is a mistake to rely solely on the navigation buttons at the top or bottom of your page. Your visitors should never have to click more than twice to get to the information they want.

The look and feel of your small business website will either build trust and credibility in your brand or turn potential customers away. Your website must attract the visitors you want and convince them to do what you want them to.

Our small business website design service is always searching for improved ways to give your website a better user experience. Contact us today and we will take your thoughts and ideas and transform them into a website that is appreciated by your visitors and search engines.

 

Web design by Ken logo.

Handcrafted in Clarksville, TN (just down the road from Nashville).

Experienced freelance web design. logo design, and print design  from Clarksville, TN. Serving Tennessee web design and custom graphic design needs. Professional and affordable small business websites for Clarksville, Nashville, Hendersonville, Murfreesboro, the entire middle Tennessee area and beyond. My philosophy is to let quality web content drive web design for small businesses.

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How TN Small Business Website Design Can Impact Your Business

Business website design is a direct reflection of your business.

When consumers visit a TN small business website, they are searching for information that helps them answer a question or gives them useful advice concerning an important buying decision. It is amazing just how many business websites are poorly designed and actually give little incentive for people to do business with them. Let’s take a look at some important elements of website design and discuss how the design of your small business website can have a positive or negative impact on your business.

Website Design and the First Visual Impression

When people find something that looks good they seem to feel more confident and actually want to be a part of the experience. Your small business website design must be professional, clean, and aesthetically pleasing to be effective. If visitors find a website that is filled with noise and clutter, they have no choice other than to project that same impression on your business and its products or services.

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5 Ways to Improve Your Business Website with Better Web Content

Improve business website with better web content

Writing effective web content was previously discussed in my article “Small Business Website Design: Writing Effective Copy”.

For your business website to be popular and effective, it must be easy to read, easy to understand, and easy to use. Let’s look at 5 ways you can improve your business website with better web content.

1. Website content must be easy to scan

When people visit your website, they aren’t going to read every word on the page. They will scan the page for specific information. This is where numbered lists, charts, and bullet points are very important.

2. Website content must be clear and simple

Long blocks of complex or compound information can be intimidating. It is best to keep your writing simple with short, to-the-point sentences and paragraphs.

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Uploading Images Into WordPress Media Library

Uploading images into WordPress
Uploading images to your WordPress Media Library

Even though WordPress allows you to insert images directly into new blog posts and website pages, we’re going to take a look at the process of uploading images into WordPress.

Step #1: Log in to your WordPress Dashboard.

Enter your login Username and Password for your WordPress account.

Log in to WordPress Dashboard

Step # 2: Accessing your WordPress Media Library

You have now arrived at your WordPress “Dashboard”, which is actually your control center or control panel for your WordPress blog or website. You simply select “Media” to access your image library.

WordPress Dashboard to select Media Library

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Small Business Web Design: Why Your Business Needs a Website

Small business website design to promote your business.
Small business web design can build credibility.

Small business website design to showcase business personality.

Your small business website design could be the focal point of your business online. It can not only help you sell products and services, but more importantly, it can be one of the best ways to establish trust and credibility for your company. The reasons you should have a well designed small business website include:

Consumers expect a business website

Today, consumers simply expect access to information on the Internet. Many times consumers actually research companies and products online before they make a purchase. By providing a quality small business website, you can offer the convenience of instant information and fulfill the demand for products or services quickly.

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Sitemaps Help Search Engines by Creating Better User Experience

Sitemaps give a better user experience to web design.
Sitemaps are an important element of website design.

According to Google, sitemaps can tell them about pages on your business website or blog they might not otherwise discover. That in itself would seem to be a good enough reason to have one, but let’s look at some ways sitemaps aren’t just for search engines – they are also good for users.

Exactly What Are Sitemaps?

The simple answer is that sitemaps act as road maps or tables of content to be used by search engines and web users. They can be written in HTML or XML (Extensible Markup Language) format. Major search engines use these tables of content to better find and index pages on blogs and websites. Google prefers the XML format, but also crawls HTML sitemaps to better understand the site and determine page rank.

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Web Design Tips: Using Color in Web Design

Color in web design can impact the site's popularity.
Color in web design can impact brand identity and business personality.

In a study called “Impact of Color on Marketing”, researchers found that people make up their minds within 90 seconds of their initial interactions with people or products. This study further revealed that up to 90 percent of these decisions are based on color alone.

Let’s explore some web design tips that show how using color in web design can be important.

Color in web design may be perceived differently

There is a lot of discussion about the psychology of color as it relates to consumer persuasion. There have been numerous attempts to classify consumer responses to different colors, which include:

  • Blue – The exact shade of blue used in website design will impact how your site is perceived. Dark blues show strength and reliability and are excellent for corporate sites. Bright blues can be refreshing and reflect energy. Light blues reflect a relaxed and calm feeling.
  • Green – Green is a reserved down-to-earth color. It is a very stable color to reflect stability and growth. Darker shades are good to appeal to an affluent audience. Brighter shades of green reflect more energy. Olive green colors are great for sites related to nature.
  • Red – Traditionally, the color red reflects warning or danger. It can be used effectively as an accent color to show power or passion. This color can become overwhelming if it is used too much in your website design.

Web Design by Ken supports domestic violence awareness.

Using very strong colors in web design will drive your older visitors away. Younger visitors may be attracted to more fashionable colors, at least temporarily. Using color in web design must take into account your site’s readability. It must be designed to be user-friendly by young visitors, older visitors, and the visually impaired.

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