5 Ways Custom Business Website Design Helps Beat Competition

Business website design must support the buyer's journey.

The success of any business website is determined by how well information is delivered to potential customers. Custom business website design allows a business to have personality and insures that important business information is left with visitors. Let’s look at 5 ways custom business website design helps beat competition.

Effective business website design will leave a lasting first impression

Studies have shown that website first impressions are at least 94% design related. Visually appealing business websites make good use of color and typography. Custom web design presents quality web content that is organized, current and relevant to one idea per page. Web design that includes a large amount of flash, pop-ups and other distractions can’t communicate with search engines and is quite annoying to website visitors. Custom website design ensures that everything works.

Effective business website design must establish trust in an instant

A business is only as good as the owner and the people who run it. Custom website design allows you to dedicate a portion of the website to the people who contribute to the success and services of the business. Adding that personal touch makes you and your business more approachable. Visitors see a website as being more trustworthy when they can put a face or faces with it.

Great web design requires great web content.

Custom business website design creates a distinctive look and feel

A lot of business websites are designed by using the same template as used by thousands of other businesses. There is certainly nothing unique or distinctive about this web design strategy. The success or failure of a business website often lies in the presentation. Investing in a professionally designed business website will help replicate your brand’s in-store feel or create a new look and feel that matches your brand’s identity.

Custom business website design delivers a better user experience

Generic template-based business websites can be quite boring and usually don’t offer the user experience many visitors and customers want. Custom web design takes the guesswork out of navigation and load times. A custom website also allows web design to be customized and tailored for the right target market. The right user experience that works for your brand is one uniquely different from what your competition has to offer.

Custom business website design delivers a better search engine optimization (SEO) strategy

When potential customers type a phrase or question into that search bar they are looking for specific information to help them answer a question or solve a problem. They will rarely cycle through multiple pages of search results to find the needed information. An SEO strategy based on relevant information and strong web content will help insure that your business website appears on the first or second page of search results.

Custom business website design must deliver much more that a beautiful website. An effective business website must have a unique look, be user-friendly and deliver relevant information that meets the individual needs of your website visitors. By delivering what current and potential customers need, a custom business website can help your business race ahead of any competition.

What type of experience does your business website create? If you need help in making sure that your website delivers the right user-experience to the right target market, please get in touch.

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help in launching a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Instagram.
 
 

Web design and fine art go together.

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Small Business Web Design to Show Your Human Side

Web development must focus on human side of business.

When potential business website visitors enter a specific word or phrase in that search box, they want to find a business website that will solve their problem or answer a specific question. In order to stop being faceless, professional website development must focus on presenting the human side of your business.

Cut the jargon

Many “About” pages of small business websites only talk about the degrees or specific training the owner or manager of the business has obtained. There is seldom any discussion about who the owner or manager actually is and what his/her interests are. Too often, much of the website content on business websites is industry-specific jargon that makes the business sound too serious and stuffy. Quality web content should be written the same way you would speak to someone in a face-to-face meeting.

Web content to help people relate

Potential customers who love animals will most likely be impressed by a small business owner who volunteers at the local animal shelter once a week. Those who enjoy spending time with the grand kids can immediately connect with a small business owner who takes pride in the same activity. People enjoy doing business with people they can relate to. They are not concerned about how many degrees you have. They want to know what type person you are and how your talents and interests can best serve their needs.

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Elements of Good Business Website Design

Professional web design in Clarksville TN offers uniqueness.

Seems like everyone thinks they are a designer. Believe me, just being able to throw a couple of photos on a pre-formatted free template does not in any way make you a website designer. There is a big difference between having somebody who thinks they have good taste lead your business website design and an actual website developer who does it day-in-day-out for a living. Let’s review three important elements of good business website design.

A business website without a strategy will likely fail

Many businesses, both large and small, think that just building a new website will improve traffic and increase sales. Newness alone will not improve anything. Your business website must be integrated with the rest of your marketing strategy. You must clearly define your target audience and determine just how you will attract them to your site. You must also clearly define what you want people to do once they arrive at your business website.

Trust an expert website developer

To achieve a high level of success with your business website you must involve the talents of a professional designer with a background in user experience. When it comes to doing a good job the best website designers look beyond aesthetics and plan for interactivity. If your website is not designed well to begin with it won’t get used.

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Photographer Website Design to Reach Potential Clients

Photographer website design must be simple, clear, and usable.

In today’s visual environment, many photographers design their business websites with standard templates and often restrict the website to mostly text. No matter what type of photographer you are, your photography website must be your business card in the digital world. Here are a few very important things you should consider when designing your photographer website to reach potential customers.

Photographer website design must focus on simplicity

You must always approach website design and development from the customer’s point of view. Most people have the tendency of putting more on a business website than is necessary. Whether you’re creating your first photographer website or remodeling an existing one, you’ll want to tackle the job in simple phases. Your main focus must be a clean design with simple navigation and ease of use.

Overall photographer website design must match your specialty

Visitors come to your business website looking for information on which to make a decision. Your goal is to make the best possible first impression. Most business owners want to say too much. You want to provide visitors with just enough informative content to move them to the next phase of your website sales funnel. Keeping it simple offers the best opportunity to move your visitors closer to becoming customers.

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Are your business website expectations unrealistic?

Realistic expectations for business web design.

Business website is only part of online marketing strategy.

Many small business owners procrastinate about starting the development of a business website, but once the site is up and running, they seem to want instant results. The most important thing to understand about online marketing is that there is no such thing as a quick Return-On-Investment (ROI). Here are some things to consider when developing website expectations.

In website development there is no second chance for a first impression

First impressions are a big deal. The first few seconds of website interaction go a long way in influencing the opinions and decisions of potential customers. Your visitors must be able to answer the following questions within the first five seconds of landing on your website:

  • Who are you?
  • What do you do?
  • How are you relevant to them?

If your visitors can’t immediately answer these questions, your design, layout and web copy probably need some work.

Website marketing requires building search engine trust

How long does it take for you to really trust someone? Search engines use trust factors to actually apply a value of how trustful a site really is. Websites with unique content that are updated regularly are considered more trustworthy. The more trustful a site is the more likely its articles will be ranked higher in the search.

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TN Business Web Design: How Much Web Copy is Enough?

How much web content does business website need?
How much web content does a business website need?

Small business owners who are planning a TN business web design project seem to always ask me this question. I have not yet been able to come up with a definitive answer, because there really isn’t one. Let’s take a look at some critical aspects of website design and see if we can come up with a reasonable answer to the question – How much web copy is enough in business web design?

Business website design must be designed for the visitors

Too many small business owners and web designers make the mistake of writing web copy for search engines. The homepage of your business website must accomplish two things:

  1. It must represent your website to major search engines.
  2. It must capture your target audience’s attention long enough to convince them to take action.

Web pages with a mess of keywords and useless links with no reasonable user content are outdated techniques that won’t attract search engines or new customers.

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Attempting to Design Your Own TN Business Website Could Be a Mistake

Small business website design must be user friendly.

For your TN business website to be effective, it must look and act like your current and potential customers expect. It must provide necessary information and answer important questions. The best looking website on the internet is of little value if your target audience can’t find it. So, is attempting to design and develop your own business website the smart thing to do?

Take a TN business website design quiz

Let’s take a quick quiz to see whether or not it is a smart idea to undertake the design and development of your own business website.

  1. What are the four chief aspects of effective website development?
  2. What is the unique value proposition for your business website?
  3. Are you skilled in developing a brand identity?
  4. Do you know exactly what consumers search for to find your product or service?
  5. How would you compare a tour guide to a website designer?
  6. Why is simple web design important?
  7. Do you know enough about Search Engine Optimization (SEO) to actually put your marketing on autopilot?
  8. Do you know the most important question your website must answer?

Web Content Writing course by Ken Bradford.

TN business website design must deliver a welcome message

It’s easy to build a website that generates sales from your friends and relatives, but it takes a unique value proposition to attract the more savvy online customers of today. Your website must deliver a welcoming message to your visitors. It must show them around and introduce them to points of interest they must see before they leave.

Website design must satisfy an impatient audience

Most business website users are impatient. They want to quickly know if what they are looking for is on your site. You must understand how to develop web content that gives visitors only what they need on any given page, without a lot of unnecessary clutter. The typography must be easily readable and all design elements must be used effectively to break up walls of text.

Website SEO can deliver highest ROI

Proper SEO is critical for both customers and search engines to be able to find your website. If you do it right, SEO can actually put your online marketing on autopilot, allowing you to focus on improving your business, instead of trying to figure out how to bring customers to your business website. Adequate SEO can give you the highest ROI of any of your marketing programs.

Writing Better Web Content by Ken Bradford.

Website design must answer the important question “Why?”

When you hand someone one of your business cards, do you say anything or just remain silent? When you place a small box that says “Sign up for our newsletter” on your website, you are remaining silent and you will get a very weak conversion rate. You must tell them “Why” they should sign up for your newsletter. The same thing goes for social media icons. Just putting them there isn’t enough. Tell people what they will get out of following you on Twitter or becoming a friend on Facebook.

If you feel qualified to build a business website that is both beautiful in design and also gets results, then go for it. If you had problems coming up with the right answers to the questions at the beginning of this article, you probably need help. Remember, winning design awards may be nice, but it doesn’t pay the bills. If you want a business website that delivers the right message to the right people, let’s work together.


So, Who’s Ken Bradford?

Ken Bradford, Clarksville TN professional website designer

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.


 

Other articles you may like:

Mobile Friendly Web Design is Important
Web Design is a Reflection of Your Business
Web Design: Coffee Shops | Cafes | Restaurants
Web Design Mistakes Small Business Should Avoid

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help with a website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Instagram.
 
 

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