5 Ways Custom Business Website Design Helps Beat Competition

Business website design must support the buyer's journey.

The success of any business website is determined by how well information is delivered to potential customers. Custom business website design allows a business to have personality and insures that important business information is left with visitors. Let’s look at 5 ways custom business website design helps beat competition.

Effective business website design will leave a lasting first impression

Studies have shown that website first impressions are at least 94% design related. Visually appealing business websites make good use of color and typography. Custom web design presents quality web content that is organized, current and relevant to one idea per page. Web design that includes a large amount of flash, pop-ups and other distractions can’t communicate with search engines and is quite annoying to website visitors. Custom website design ensures that everything works.

Effective business website design must establish trust in an instant

A business is only as good as the owner and the people who run it. Custom website design allows you to dedicate a portion of the website to the people who contribute to the success and services of the business. Adding that personal touch makes you and your business more approachable. Visitors see a website as being more trustworthy when they can put a face or faces with it.

Great web design requires great web content.

Custom business website design creates a distinctive look and feel

A lot of business websites are designed by using the same template as used by thousands of other businesses. There is certainly nothing unique or distinctive about this web design strategy. The success or failure of a business website often lies in the presentation. Investing in a professionally designed business website will help replicate your brand’s in-store feel or create a new look and feel that matches your brand’s identity.

Custom business website design delivers a better user experience

Generic template-based business websites can be quite boring and usually don’t offer the user experience many visitors and customers want. Custom web design takes the guesswork out of navigation and load times. A custom website also allows web design to be customized and tailored for the right target market. The right user experience that works for your brand is one uniquely different from what your competition has to offer.

Custom business website design delivers a better search engine optimization (SEO) strategy

When potential customers type a phrase or question into that search bar they are looking for specific information to help them answer a question or solve a problem. They will rarely cycle through multiple pages of search results to find the needed information. An SEO strategy based on relevant information and strong web content will help insure that your business website appears on the first or second page of search results.

Custom business website design must deliver much more that a beautiful website. An effective business website must have a unique look, be user-friendly and deliver relevant information that meets the individual needs of your website visitors. By delivering what current and potential customers need, a custom business website can help your business race ahead of any competition.

What type of experience does your business website create? If you need help in making sure that your website delivers the right user-experience to the right target market, please get in touch.

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help in launching a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Instagram.
 
 

Web design and fine art go together.

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Graphic Design: How Graphic Design Impacts Your Business

Solid graphic design puts your small business in focus.

In these days of tight budgets, professional graphic design work is undervalued in many small businesses. Whether it’s a business website or the logo in an email signature, potential customers will judge a business quickly based on visual appeal alone. Let’s look at a few ways graphic design impacts your business.

Graphic design helps build your company image

Professional graphic design helps make your company logo recognizable, memorable and ready to use in different media. Professional quality graphic design gives a small business credibility – and that’s priceless. No matter how good a product or service is, with poor design, no one will hang around the company’s website or keep an email long enough to find out.

TN graphic design to impact business
Graphic design can impact success of a business.

Graphic design is critical in effective website design

Photos and other elements of graphic design help make your business website stand out over the competition. A professional graphic designer will use precise colors, typeface and mood for everything. This design consistency allows existing and potential customers to have the same experience visiting a website as they do reading a company brochure.

Graphics keep collateral materials from becoming boring

There are lots of boring letterheads, brochures and business cards floating around the country today. The use of design and color makes mood and emotion play into your products or services. People collect a lot of business cards, so use graphics to make people notice yours. Graphic design is much more than making things look pretty; effective graphics should entice and persuade.

Graphic design can make your packaging memorable

When we speak of packaging, we don’t necessarily have to be speaking about the box your product is shipped in. Packaging goes far beyond that. The graphics used to package your advertising through the mail or design your discount coupons are just a few of the ways packaging can make memories for your customers. Quality graphic design has longevity.

Great web design requires great web content.

Graphic design will help you to be remembered first in social media

A well-worded text-only post may stand out, but a beautiful graphic image will catch more eyes and turn more heads. Graphic design produces visual aids to help communicate your ideas. These images can transmit ideas that cannot be expressed in words alone.

It is important for all graphic design elements to remain consistent throughout all your marketing campaigns. Graphics help your customers see you as an expert in your field because they have more to remember.

Graphic design is my business, so contact me today and I will help you design graphics that will have a positive impact on clients, vendors, and employees.

Website Design Articles You May Like:

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help with a website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Instagram.
 
 

Web design and fine art go together.