In today’s visual environment, many photographers design their business websites with standard templates and often restrict the website to mostly text. No matter what type of photographer you are, your photography website must be your business card in the digital world. Here are a few very important things you should consider when designing your photographer website to reach potential customers.
Photographer website design must focus on simplicity
You must always approach website design and development from the customer’s point of view. Most people have the tendency of putting more on a business website than is necessary. Whether you’re creating your first photographer website or remodeling an existing one, you’ll want to tackle the job in simple phases. Your main focus must be a clean design with simple navigation and ease of use.
Overall photographer website design must match your specialty
Visitors come to your business website looking for information on which to make a decision. Your goal is to make the best possible first impression. Most business owners want to say too much. You want to provide visitors with just enough informative content to move them to the next phase of your website sales funnel. Keeping it simple offers the best opportunity to move your visitors closer to becoming customers.
Brand identity design must be clear and consistent
As a small business owner, competing for the same customers as all other small businesses, your brand’s identity and appearance is as important as the products or services you offer. A brand is the essence of the business and is the promise of the quality of products or services that will be delivered. Many people refer to a brand as a logo, but it is much bigger than that.
Understanding the relationship between a brand, an identity, and a logo
A “brand” or “branding” is the perceived image of a business in the minds of customers that allows them to make the decision to choose one product or service over another. Brands are normally developed over time through advertisements, word of mouth recommendations, and real-life experiences by consumers.
A company’s “identity” is every visual component necessary to form a cohesive and consistent business image. Visual devices used to leverage brand elements can include packaging, letterhead, business cards, and all other marketing collateral. Today, most people don’t even know where to find their copy of the Yellow Pages, so they go online to find businesses. In order to compete in the marketplace, every small business must have an effective business website. Web sites serve as a very useful form of inexpensive advertising.
A “logo” is a simple, recognizable and memorable graphic design that helps customers discover, share and remember a company’s brand. People recognize and relate to images faster than text. A badly thought up logo can harm your business, but a carefully designed logo will communicate the worth of your business or product.
Brand identity design must make an emotional connection with customer touchpoints
Creating a unique brand identity for your business can be a challenge, but with some professional advice it can bring big dividends in your brand’s value. The elements of your brand design strategy must focus on every customer touchpoint.