Are your business website expectations unrealistic?

Realistic expectations for business web design.

Business website is only part of online marketing strategy.

Many small business owners procrastinate about starting the development of a business website, but once the site is up and running, they seem to want instant results. The most important thing to understand about online marketing is that there is no such thing as a quick Return-On-Investment (ROI). Here are some things to consider when developing website expectations.

In website development there is no second chance for a first impression

First impressions are a big deal. The first few seconds of website interaction go a long way in influencing the opinions and decisions of potential customers. Your visitors must be able to answer the following questions within the first five seconds of landing on your website:

  • Who are you?
  • What do you do?
  • How are you relevant to them?

If your visitors can’t immediately answer these questions, your design, layout and web copy probably need some work.

Website marketing requires building search engine trust

How long does it take for you to really trust someone? Search engines use trust factors to actually apply a value of how trustful a site really is. Websites with unique content that are updated regularly are considered more trustworthy. The more trustful a site is the more likely its articles will be ranked higher in the search.

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Brand Identity Design Is More Than a Logo

Brand identity design must be clear and consistent

As a small business owner, competing for the same customers as all other small businesses, your brand’s identity and appearance is as important as the products or services you offer. A brand is the essence of the business and is the promise of the quality of products or services that will be delivered. Many people refer to a brand as a logo, but it is much bigger than that.

Understanding the relationship between a brand, an identity, and a logo

A “brand” or “branding” is the perceived image of a business in the minds of customers that allows them to make the decision to choose one product or service over another. Brands are normally developed over time through advertisements, word of mouth recommendations, and real-life experiences by consumers.

Blog writing course on Udemy by Ken Bradford.

A company’s “identity” is every visual component necessary to form a cohesive and consistent business image. Visual devices used to leverage brand elements can include packaging, letterhead, business cards, and all other marketing collateral. Today, most people don’t even know where to find their copy of the Yellow Pages, so they go online to find businesses. In order to compete in the marketplace, every small business must have an effective business website. Web sites serve as a very useful form of inexpensive advertising.

A “logo” is a simple, recognizable and memorable graphic design that helps customers discover, share and remember a company’s brand. People recognize and relate to images faster than text. A badly thought up logo can harm your business, but a carefully designed logo will communicate the worth of your business or product.

Brand identity design must make an emotional connection with customer touchpoints

Creating a unique brand identity for your business can be a challenge, but with some professional advice it can bring big dividends in your brand’s value. The elements of your brand design strategy must focus on every customer touchpoint.

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5 Ways Custom Business Website Design Helps Beat Competition

TN business website design the the buyers journey.

The success of any business website is determined by how well information is delivered to potential customers. Custom business website design allows a business to have personality and insures that important business information is left with visitors. Let’s look at 5 ways custom business website design helps beat competition.

Effective business website design will leave a lasting first impression

Studies have shown that website first impressions are at least 94% design related. Visually appealing business websites make good use of color and typography. Custom web design presents quality web content that is organized, current and relevant to one idea per page. Web design that includes a large amount of flash, pop-ups and other distractions can’t communicate with search engines and is quite annoying to website visitors. Custom website design ensures that everything works.

Effective business website design must establish trust in an instant

A business is only as good as the owner and the people who run it. Custom website design allows you to dedicate a portion of the website to the people who contribute to the success and services of the business. Adding that personal touch makes you and your business more approachable. Visitors see a website as being more trustworthy when they can put a face or faces with it.

Great web design requires great web content.

Custom business website design creates a distinctive look and feel

A lot of business websites are designed by using the same template as used by thousands of other businesses. There is certainly nothing unique or distinctive about this web design strategy. The success or failure of a business website often lies in the presentation. Investing in a professionally designed business website will help replicate your brand’s in-store feel or create a new look and feel that matches your brand’s identity.

Custom business website design delivers a better user experience

Generic template-based business websites can be quite boring and usually don’t offer the user experience many visitors and customers want. Custom web design takes the guesswork out of navigation and load times. A custom website also allows web design to be customized and tailored for the right target market. The right user experience that works for your brand is one uniquely different from what your competition has to offer.

Custom business website design delivers a better search engine optimization (SEO) strategy

When potential customers type a phrase or question into that search bar they are looking for specific information to help them answer a question or solve a problem. They will rarely cycle through multiple pages of search results to find the needed information. An SEO strategy based on relevant information and strong web content will help insure that your business website appears on the first or second page of search results.

Custom business website design must deliver much more that a beautiful website. An effective business website must have a unique look, be user-friendly and deliver relevant information that meets the individual needs of your website visitors. By delivering what current and potential customers need, a custom business website can help your business race ahead of any competition.

What type of experience does your business website create? If you need help in making sure that your website delivers the right user-experience to the right target market, please get in touch.

 


So, Who’s Ken Bradford?

Ken Bradford, Clarksville TN professional website designer

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.


 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help in launching a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Facebook.
Follow Web Design by Ken on Instagram.
 
 

Graphic Design: How Graphic Design Impacts Your Business

In these days of tight budgets, professional graphic design work is undervalued in many small businesses. Whether it’s a business website or the logo in an email signature, potential customers will judge a business quickly based on visual appeal alone. Let’s look at a few ways graphic design impacts your business.

Graphic design helps build your company image

Professional graphic design helps make your company logo recognizable, memorable and ready to use in different media. Professional quality graphic design gives a small business credibility – and that’s priceless. No matter how good a product or service is, with poor design, no one will hang around the company’s website or keep an email long enough to find out.

TN graphic design to impact business
Graphic design can impact success of a business.

Graphic design is critical in effective website design

Photos and other elements of graphic design help make your business website stand out over the competition. A professional graphic designer will use precise colors, typeface and mood for everything. This design consistency allows existing and potential customers to have the same experience visiting a website as they do reading a company brochure.

Graphics keep collateral materials from becoming boring

There are lots of boring letterheads, brochures and business cards floating around the country today. The use of design and color makes mood and emotion play into your products or services. People collect a lot of business cards, so use graphics to make people notice yours. Graphic design is much more than making things look pretty; effective graphics should entice and persuade.

Graphic design can make your packaging memorable

When we speak of packaging, we don’t necessarily have to be speaking about the box your product is shipped in. Packaging goes far beyond that. The graphics used to package your advertising through the mail or design your discount coupons are just a few of the ways packaging can make memories for your customers. Quality graphic design has longevity.

Great web design requires great web content.

Graphic design will help you to be remembered first in social media

A well-worded text-only post may stand out, but a beautiful graphic image will catch more eyes and turn more heads. Graphic design produces visual aids to help communicate your ideas. These images can transmit ideas that cannot be expressed in words alone.

It is important for all graphic design elements to remain consistent throughout all your marketing campaigns. Graphics help your customers see you as an expert in your field because they have more to remember.

Graphic design is my business, so contact me today and I will help you design graphics that will have a positive impact on clients, vendors, and employees.

 


So, Who’s Ken Bradford?

Ken Bradford, Clarksville TN professional website designer

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.


 

Website Design Articles You May Like:

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help with a website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Facebook.
Follow Web Design by Ken on Instagram.
 
 

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TN Business Web Design: How Much Web Copy is Enough?

How much web content does business website need?
How much web content does a business website need?

Small business owners who are planning a TN business web design project seem to always ask me this question. I have not yet been able to come up with a definitive answer, because there really isn’t one. Let’s take a look at some critical aspects of website design and see if we can come up with a reasonable answer to the question – How much web copy is enough in business web design?

Business website design must be designed for the visitors

Too many small business owners and web designers make the mistake of writing web copy for search engines. The homepage of your business website must accomplish two things:

  1. It must represent your website to major search engines.
  2. It must capture your target audience’s attention long enough to convince them to take action.

Web pages with a mess of keywords and useless links with no reasonable user content are outdated techniques that won’t attract search engines or new customers.

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Attempting to Design Your Own TN Business Website Could Be a Mistake

Small business website design must be user friendly.

For your TN business website to be effective, it must look and act like your current and potential customers expect. It must provide necessary information and answer important questions. The best looking website on the internet is of little value if your target audience can’t find it. So, is attempting to design and develop your own business website the smart thing to do?

Take a TN business website design quiz

Let’s take a quick quiz to see whether or not it is a smart idea to undertake the design and development of your own business website.

  1. What are the four chief aspects of effective website development?
  2. What is the unique value proposition for your business website?
  3. Are you skilled in developing a brand identity?
  4. Do you know exactly what consumers search for to find your product or service?
  5. How would you compare a tour guide to a website designer?
  6. Why is simple web design important?
  7. Do you know enough about Search Engine Optimization (SEO) to actually put your marketing on autopilot?
  8. Do you know the most important question your website must answer?

Web Content Writing course by Ken Bradford.

TN business website design must deliver a welcome message

It’s easy to build a website that generates sales from your friends and relatives, but it takes a unique value proposition to attract the more savvy online customers of today. Your website must deliver a welcoming message to your visitors. It must show them around and introduce them to points of interest they must see before they leave.

Website design must satisfy an impatient audience

Most business website users are impatient. They want to quickly know if what they are looking for is on your site. You must understand how to develop web content that gives visitors only what they need on any given page, without a lot of unnecessary clutter. The typography must be easily readable and all design elements must be used effectively to break up walls of text.

Website SEO can deliver highest ROI

Proper SEO is critical for both customers and search engines to be able to find your website. If you do it right, SEO can actually put your online marketing on autopilot, allowing you to focus on improving your business, instead of trying to figure out how to bring customers to your business website. Adequate SEO can give you the highest ROI of any of your marketing programs.

Writing Better Web Content by Ken Bradford.

Website design must answer the important question “Why?”

When you hand someone one of your business cards, do you say anything or just remain silent? When you place a small box that says “Sign up for our newsletter” on your website, you are remaining silent and you will get a very weak conversion rate. You must tell them “Why” they should sign up for your newsletter. The same thing goes for social media icons. Just putting them there isn’t enough. Tell people what they will get out of following you on Twitter or becoming a friend on Facebook.

If you feel qualified to build a business website that is both beautiful in design and also gets results, then go for it. If you had problems coming up with the right answers to the questions at the beginning of this article, you probably need help. Remember, winning design awards may be nice, but it doesn’t pay the bills. If you want a business website that delivers the right message to the right people, let’s work together.


So, Who’s Ken Bradford?

Ken Bradford, Clarksville TN professional website designer

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.


 

Other articles you may like:

Mobile Friendly Web Design is Important
Web Design is a Reflection of Your Business
Web Design: Coffee Shops | Cafes | Restaurants
Web Design Mistakes Small Business Should Avoid

 

TN business websites designed by Web design by Ken.
Clarksville web design company providing web design for startups
and web design for small businesses since 2001.

 

Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.

 

If you need help with a website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media:

Follow TN website design on Twitter.
Follow Web Design by Ken on Google Plus.
Follow TN website design boards on Pinterest.
Learn about TN business websites on YouTube.
Follow Ken Bradford, Web Designer on LinkedIn.
Follow Web Design by Ken on Facebook.
Follow Web Design by Ken on Instagram.
 
 

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TN Website Design: Tips to Make Your TN Small Business Website More Effective

Effective TN small business website design helps you compete

A well-designed TN small business website can be the most powerful marketing tool you have in attracting new customers. Your website will impact your business and help you be more competitive with the big brands if you pay close attention to the design. Let’s look at some important tips to keep in mind to create an eye-catching, user-friendly, and effective small business website.

Consistency is vital in small business website design

You must remember that people may not first reach your website through your “Home” page. Every design element of each web page must be consistent. The typography, colors, and images will create the feeling and tone of your website. By understanding website design mistakes to avoid and by maintaining consistency in website design not only projects the professionalism of your site, it pulls everything together for an improved user experience.

Unnecessary clutter makes your TN small business website confusing

If your website projects anything confusing to your visitors, they will simply move on to another site. Many businesses try to cram as much information as possible on a single web page and seem to feel that every square inch of the page must be filled with something. A sufficient amount of whitespace is critical to effective website design. It allows the page to breathe and prevents the different elements of the page from running together. Most people don’t want to be immediately attacked by flash or pop-up banners, so if a certain design element isn’t really necessary to deliver your message, avoid it.

Ease of navigation is very important in small business website design

Your visitors must never feel lost on your website. All site navigation must be clear, concise, and easy to find. Your visitors will not want to work to find their way around your site and shouldn’t have to. It is a mistake to rely solely on the navigation buttons at the top or bottom of your page. Your visitors should never have to click more than twice to get to the information they want.

The look and feel of your small business website will either build trust and credibility in your brand or turn potential customers away. Your website must attract the visitors you want and convince them to do what you want them to.

Our small business website design service is always searching for improved ways to give your website a better user experience. Contact us today and we will take your thoughts and ideas and transform them into a website that is appreciated by your visitors and search engines.

 

Web design by Ken logo.

Handcrafted in Clarksville, TN (just down the road from Nashville).

Experienced freelance web design. logo design, and print design  from Clarksville, TN. Serving Tennessee web design and custom graphic design needs. Professional and affordable small business websites for Clarksville, Nashville, Hendersonville, Murfreesboro, the entire middle Tennessee area and beyond. My philosophy is to let quality web content drive web design for small businesses.

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How TN Small Business Website Design Can Impact Your Business

Business website design is a direct reflection of your business.

When consumers visit a TN small business website, they are searching for information that helps them answer a question or gives them useful advice concerning an important buying decision. It is amazing just how many business websites are poorly designed and actually give little incentive for people to do business with them. Let’s take a look at some important elements of website design and discuss how the design of your small business website can have a positive or negative impact on your business.

Website Design and the First Visual Impression

When people find something that looks good they seem to feel more confident and actually want to be a part of the experience. Your small business website design must be professional, clean, and aesthetically pleasing to be effective. If visitors find a website that is filled with noise and clutter, they have no choice other than to project that same impression on your business and its products or services.

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5 Ways Business Websites for Landscaping or Lawn Care Can Grow Your Bottom Line

Web design for landscaping business.

Your landscaping or lawn care business is fighting for the limited attention of your prospects and customers. People no longer want to be sold; they want to buy. They buy from businesses they think they can trust. The best way to establish trust and credibility in the eyes of the consumer is through an attractive and informative business website. Let’s look at 5 ways business websites for landscaping or lawn care companies can grow the bottom line.

Your Business Website Can Keep Your Doors Open 24/7

Let’s suppose the conversation around the supper table turns to getting some work done on the lawn. Where do you think that most people will look first? That’s right, Google.

A well designed business website targeted to potential customers in your area will allow all the information about your company to be available at any time – day or night. You may not get the job, but without a website, you won’t even be considered for the project.

Your Business Website Makes You Available All The Time

Even the most basic landscaping or lawn care website will help customers find you in the online world. Your business address, phone number, and email address will always be there. Your website will list your services and provide information to persuade customers that you have the right service and product for them.

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