When potential business website visitors enter a specific word or phrase in that search box, they want to find a business website that will solve their problem or answer a specific question. In order to stop being faceless, professional website development must focus on presenting the human side of your business.
Cut the jargon
Many “About” pages of small business websites only talk about the degrees or specific training the owner or manager of the business has obtained. There is seldom any discussion about who the owner or manager actually is and what his/her interests are. Too often, much of the website content on business websites is industry-specific jargon that makes the business sound too serious and stuffy. Quality web content should be written the same way you would speak to someone in a face-to-face meeting.
Web content to help people relate
Potential customers who love animals will most likely be impressed by a small business owner who volunteers at the local animal shelter once a week. Those who enjoy spending time with the grand kids can immediately connect with a small business owner who takes pride in the same activity. People enjoy doing business with people they can relate to. They are not concerned about how many degrees you have. They want to know what type person you are and how your talents and interests can best serve their needs.
Quality web development takes talent
Just about anyone can publish a business website using any number of free website design platforms. The difference between making a business website and developing an effective online marketing tool is talent and expertise. If you are planning to launch a brand new business website or need to remodel an existing site, please get in touch so I can show you how the web development services at Web Design by Ken are truly different and better.
If you need help in website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media: