In today’s visual environment, many photographers design their business websites with standard templates and often restrict the website to mostly text. No matter what type of photographer you are, your photography website must be your business card in the digital world. Here are a few very important things you should consider when designing your photographer website to reach potential customers.
Photographer website design must focus on simplicity
You must always approach website design and development from the customer’s point of view. Most people have the tendency of putting more on a business website than is necessary. Whether you’re creating your first photographer website or remodeling an existing one, you’ll want to tackle the job in simple phases. Your main focus must be a clean design with simple navigation and ease of use.
Overall photographer website design must match your specialty
Visitors come to your business website looking for information on which to make a decision. Your goal is to make the best possible first impression. Most business owners want to say too much. You want to provide visitors with just enough informative content to move them to the next phase of your website sales funnel. Keeping it simple offers the best opportunity to move your visitors closer to becoming customers.
Always keep SEO in mind when designing your website
The best looking photographer website on the internet is totally worthless if no one can find it. The Search Engine Optimization (SEO) of your website portfolio will determine just how high your website ranks in search results. There are a few things you can do to improve the search ranking of your business website. First of all, you should name all photos and images and use “alt” tags to describe them. Secondly, a quality blog that is posted to on a regular basis will go a long way in improving search ranking.
Photography website must be integrated with social media
Please don’t allow your online presence as a photographer to be limited to only your website.
Your potential customers are searching for information on all social media channels. Your photographer website will show the professional side of you, while your social media channels will show a different side of you as a photographer.
As a website developer and photographer, I totally understand the relationship between a photography portfolio website and making the right first impression with potential customers. Your ultimate goal is to create a web presence that is both professional and effective. If you are planning to launch a brand new photographer website or just need to revise an existing one, please get in touch. Every website design tells a story and I would like to help you tell yours.
If you need help with a website redesign or want to launch a new business website, check out the latest website design tricks and trends going on in social media: