Writing effective web content was previously discussed in my article “Small Business Website Design: Writing Effective Copy”.
For your business website to be popular and effective, it must be easy to read, easy to understand, and easy to use. Let’s look at 5 ways you can improve your business website with better web content.
1. Website content must be easy to scan
When people visit your website, they aren’t going to read every word on the page. They will scan the page for specific information. This is where numbered lists, charts, and bullet points are very important.
2. Website content must be clear and simple
Long blocks of complex or compound information can be intimidating. It is best to keep your writing simple with short, to-the-point sentences and paragraphs.
3. Break up long areas of text with headings and sub-headings
Again, large areas of text can be intimidating and result in a bad user experience. Always break up large blocks of text with headings and sub-headings to showcase main topics and sub-topics.
4. Avoid the fluff and jargon
You must give people what they are looking for, quickly. Your visitors will only read a small percentage of your website content. As the number of words on the page increases, the percentage of readership will decrease. Always be direct and make every word count.
5. Speak to your customers
You must always remember that your website is not a formal corporate report. The goal of your website must be to do everything you can to meet the specific needs of your current and future customers. Every single word of web content must be written for them. Write your content in a more informal conversational style and avoid common website mistakes.
Your business website is a direct reflection of your business and may be the only impression left with potential customers who do a lot of business online.
My small business website design service is focused on giving you the added benefit of an effective web presence while keeping your costs down. Get in touch today and I will help you create an effective business website that is easy to use and is appreciated by search engines and potential customers.
So, Who’s Ken Bradford?
Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.
Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.
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