How to Make Web Content More Visible With Social Media

Social media marketing.
Social media makes web content more visible.

Even though most small businesses have a basic understanding of social media sites like Facebook, Twitter, Google Plus, and LinkedIn, many aren’t sure how to get started or they don’t understand the many benefits of using them. Let’s look at how to make blog writing and other web content more visible with social media.

Facebook Allows Engagement With A Large Community Of Potential Customers

Traditional advertising is being replaced by consumers’ recommendations and other behavior in social media networks. A properly designed business fan page allows you to provide web content that is relevant and engaging in a way that is not all about selling.

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As you respond to consumer comments and ideas, you are building credibility for your brand. The easiest way to start building a fan base is to look to your real friends and family and ask for recommendations to their fan base. Once your fan page is up and running, it’s a good idea to link it to every page of your business website.

Twitter Allows You To Engage Potential Customers Via A Mini-Blog

Probably the best way to learn how to use Twitter effectively is to look at users who have a lot of followers and use their ideas. This social network allows you to let everyone know what your business is doing. You can link blog posts or simply tweet about promotions or special offers as long as you don’t exceed the 140 character limit. Your Twitter account should also be linked to your web pages.

Building Circles On Google Plus Is Good For Business

Google Plus allows you to build both business and consumer circles. This allows you to design your web content to fit the needs of a specific audience. As soon as you have designed your business page, announce it on your other social networks. Every page of your website should be linked to your Google Plus profile.

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LinkedIn Allows You To Connect With A Large Audience Of Business Professionals

A well designed business profile will make your web content more visible by attracting people and businesses you might not otherwise be able to reach. You can ask questions and solve problems with like-minded businesses who are experiencing the same challenges.

This is an excellent place to share blog posts or other web content to establish trust and confidence in your brand. Inter-linking all social media profiles gives consumers and businesses more places to find your message online.

To prevent being totally overwhelmed, it might be best to start with one social network and after you have mastered it, move on to the next one. If you design professional profiles and keep your pages filled with relevant and informative content, social media marketing will pay off in the long run.

If your goal is to make your business more visible online, check out my small business web design services.


So, Who’s Ken Bradford?

Ken Bradford, Clarksville TN professional website designer

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.


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If you need help in launching a new business website, check out the latest website design tricks and trends going on in social media:

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