Customized social media means better customer engagement.
Today, many businesses seem to feel they have a social media presence just because they have a Facebook page or a Twitter account. The reality is if you don’t have a marketing strategy to effectively manage and utilize your social media portfolio, you could be wasting valuable time. Not only must you invest custom content in a variety of social platforms, you must also understand how customized social media marketing can help you rise above competition.
Custom Social Media Pages Are Eye Catching and More Professional
If you simply create a social media page with the pre-loaded generic template, you will look just like everyone else. You have probably spent a lot of time and money in making sure your website design is unique, so why not your social pages?
With a little research and a superb designer, you can create a fantastic unique look for your business. Your professional presence will catch customers’ eyes and immediately show them that you are willing to take that extra step to earn their business.
Customized Content Means Better Customer Engagement
Consumers are demanding fresh and relevant content to give them real-time information. Studies show that one of the top reasons people stop engaging brands on social media is repetitive content.
You must remember that your target audience is searching for information on all social media channels. Even the organic search results they see are directly linked to signals from social media. Your content must be original, informative, inviting, relevant, and current.
Custom Social Media Marketing Will Improve Your Reach
The golden rule for all web content seems to be – Write content that people want to share and link to. Well, the same rule holds true with social media content. If you truly want people to like or follow you, then you must give them something of value.
With the right business attitude and perspective, you can connect with your target audience to build relationships and deepen engagement. When people feel they can trust you, the word-of-mouth referrals will generate new leads and increase sales.
Nearly one-third of purchases made today are made online because it’s quick, convenient, and private. Many people use social media sites to discover new products and services. Both small and large businesses are finding that social media is the fastest method of marketing and advertising on the Internet. It is also one of the best ways to identify, communicate, target and reach customers wherever they are.
If you need help in customizing your social media strategy or just want to better understand different social media platforms, please contact me today and I will show you how to deliver your unique message to the right audience.
So, Who’s Ken Bradford?
Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.
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