Branded Content Marketing Must Make Connections on an Emotional Level

Branded content makes the right connections with the right audience.

Probably the easiest way to understand branded content marketing is to think about it as creating a perception that gives your audience an enjoyable experience. Your goal is to identify human needs and emotions and then design content that can be valued. Let’s explore some ways to better understand branded content and how to deliver it without being all about selling something.

Branded content must educate or inform to build trust

Dove’s Real Beauty is a three minute video produced for the sole purpose of helping women feel better about themselves. This video shows two different perspectives – one from the women themselves and the other from a total stranger. This form of branded content marketing made a very personal connection with people without being all about a brand name or selling products. It gave many women a self-esteem boost and created credibility in the brand.

Branded content must be shareable

There are many ways to make your web content more shareable. Whatever method you choose, you must make sure your content either informs, educates, or entertains in order to engage today’s social media audience. You must learn to showcase your brand’s creativity and make every effort to express your brand’s personality. Content that is shared and linked to by your visitors will also be the kind of content major search engines like to promote.

Branded content must be a part of your audience’s daily routine

Showcasing your brand’s sponsored events and causes your company supports goes a long way in establishing a loyal following. Chipotle’s Culture Festival is a perfect example of how they bring people together with great music and good food. Since it provides true value to a target audience, it is more likely to be shared in many social networks and is certainly web content worthy of conversation.

If you are including videos as an integral part of your branded content marketing strategy, don’t overwhelm your audience with a lot of different ideas. Always stick with one idea or emotion. Quality content that evokes anticipation, surprise, trust and joy will be appreciated and shared.

My branding solutions help you make the right connections with the right audience. Get in touch to see how my small business web design helps you create branded content that makes you stand above the crowd.

So, Who’s Ken Bradford?

Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
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