Website design must support the buyer’s journey.
Creating your own small business website is the best way to establish trust and credibility in your business and show current and future customers what you do, where you are, and how to reach you. Building an effective small business website doesn’t have to be an overwhelming task if you approach the process in the right way. Here are some essential steps in building a small business website.
Choosing a domain name is an important step in website development
The domain name for your website will be the address where your business will be found on the Internet. Obviously, the best address or URL is one that uses the company’s name, but often that name will not be available. You should choose a domain name that is catchy and one people can remember and associate with your business. Choosing the right domain name takes some thought.
Hosting for your website should be at the top of the list
The decision on where to put your small business website doesn’t have to be the very first step, but it should rank high on the list of things to do. There are many free web hosting companies that may be a good thing for personal web pages or a very small business, but free web hosting may not be the best for your business. Before you choose a web hosting company be sure and examine the options available so you get what you really need. Don’t focus on price alone and remember, changing hosting providers can be difficult and expensive.
It’s time to plan, design and build your small business website
Designing and building a business website is no different than any other business venture, it takes planning. You may want to build the website yourself or hire a professional web designer. In either case, you should have an idea of what you want and how your website should look. Your website must look professional, be easy to navigate, and provide useful information to your audience.
If you build your website yourself, start small and then add to your site as you grow more comfortable. If you hire a professional web designer, make sure you contribute to the design process by offering ideas and relevant information.
The marketing and promotion of your website can be the hardest part
The best designed small business website is of little value if people can’t find it. Once your small business website is live online, you want people to come visit it, but this can be the hardest part of the entire process. Marketing is critical to website success. Passive marketing is accomplished by paying attention to proper search engine optimization (SEO) and active marketing through the use of paid ads. Social media must also be used to promote your business and your small business website.
Creating an effective business website takes more than just knowing some simple HTML coding. The best sites change frequently and are kept up-to-date. There must always be someone to add new content and fix problems as they arise.
If you are ready to build your first business website or you just need a tune up to an existing site, get in touch. I will take your ideas and my web design expertise and create a small business website to attract customers and help your business grow.
So, Who’s Ken Bradford?
Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.
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Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.
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