Small business website design must be simple, clear, and easy to use!
Let’s face it, your small business website may be the only impression you leave with many consumers who conduct the majority of their business online. When they visit your website they are looking for specific information. If you get your business website design wrong, you could initially lose thousands of dollars. You could ultimately lose a lot of potential revenue that you could be making if you had avoided some common website design mistakes.
Let’s explore some common website design mistakes that could sink your small business website:
1. Web design makes pages slow to load
If you are using website or blog platforms like WordPress, there are many plugins available to add functionality to your website design. The important thing to remember is that every element of your web design takes time to load in a visitor’s browser. The more plugins you add, the slower the load time for your site. Just think about how long you will wait for a page to load before you go somewhere else.
2. Website contains a lot of noise and clutter
Your website should be designed by a web designer and not necessarily a computer programmer. Programmers tend to lean toward a lot of flash, animations, and other complex elements of web design that only add noise and clutter to your web pages. Experienced website designers focus on making your website easy to find, easy to navigate, and easy to use.
You have about 3 or 4 seconds to get a visitor’s attention and complex web design features only slow down your site’s load time and increase the possibility of a visitor leaving your site very quickly. In website design, simple is usually better.
3. Navigation is complex and confusing
It is important to understand that a visitor to your website may not always arrive at your “Home” page. Their first impression of your business may be based on the “Contact” page or your “Services” page. Every single page of your website should have simple and clear navigation links. You should not rely solely on the navigation links or buttons at the top of the page, but you should also provide clear navigation links in other areas of your web page.
4. Website content is not easy to read or understand
It is important to create website content from the reader’s point of view. What information do they expect and just how much of an explanation do they need? The more irrelevant information you include the more you confuse your audience. Website content should be clear and concise and it must be delivered in short sentences and paragraphs.
A professionally designed small business website does not have to cost you a lot of money, but web design mistakes can cost you a fortune. Your website must be easy to navigate and easy to use. It must also contain content that people and search engines like to share and promote. The first impression you leave with consumers will be a lasting one, so choose your website design company wisely.
I create simple, but highly effective small business website designs. My small business website design service is focused on giving you the added benefit of an effective web presence while keeping your costs down. Contact me today and I will show you how I deliver small business websites that present a clear message, are easy to use, and are appreciated by consumers and search engines.
So, Who’s Ken Bradford?
Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.
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Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.
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