Web design must create a positive first impression.
Effective business web design is very important to the success of any small and large business operation. Your website can not only increase profits for your business, but it can retain existing customers and attract new ones. It is important to understand your business web design is a direct reflection of your business and your goal is to make the best possible first impression.
Your business web design must help you be unique
If you review small business websites across the Internet, you will find that many look just alike. This is the result of businesses using the same template design. These templates allow little room for any type of unique design and do not allow you the ability to actually present the personality and feel of your individual business.
If you want more than a “cookie cutter” website for your business, it is a good idea to have the website professionally designed. Once your website is up and running, you should also start a business blog to make better connections with your customers and promote your website.
Effective business websites have some things in common
Effective business websites have some common characteristics, including appearance, content and usability. Let’s briefly review these common characteristics.
Appearance: Your website is a reflection of your business, its products and/or its services. Since you only get one chance to make a first impression, your web design must be visually appealing and professional. Keep in mind that an effective business website doesn’t necessarily have to be “pretty.”
Elements of web design relating to appearance include:
- Proper use of color
- Text that can be easily read
- Meaningful graphics
Content: Visitors come to a business website looking for information on which to make a decision. Content with substance will increase a visitor’s confidence in your business and your products. Elements of effective website content include:
- Original, current and relevant
- Short sentences and paragraphs
- Appropriate use of graphics
- Conversational tone
- Proper on-page SEO
Usability: Website visitors must be able to “use” your website. It must be easy to read, navigate and understand. Some key usability elements of an effective business website include:
- Simplicity and organization
- Pages that load quickly
- Prominent navigation links
- Consistent layout
Even though the design of an effective business website should only be limited by the imagination of a professional web designer, it doesn’t have to be complicated. Your website should focus on delivering quality content that people need and other businesses want to add to their linking profiles.
If you need help in bringing out the true personality of your business, check out my web design service.
So, Who’s Ken Bradford?
Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.
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Clarksville creative design agency serving Clarksville, Nashville, Franklin, Brentwood, all of Middle Tennessee and surrounding areas. Design jobs from other cities around the U. S. are also welcome. This web design studio specializes in website design/development, logo & brand identity design and print design.
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