Good looking web design doesn’t make it effective.
Before we jump into the subject of website development, you must first understand that an effective business website is not a product, but a service. If you approach website development from the consumer’s point of view you will be on target and the actual website design process will go a lot more smoothly. Let’s look at some important aspects of website development that will allow the design phase to focus more on function than fashion.
Website development must begin with a clear purpose
The only way to design an effective business website and have the ability to measure its success is to have a clearly defined goal before website development begins. By having a well-defined goal for your website, the design process can include elements that reinforce your purpose. The website development process will be more effective and you will eliminate any confusion from the very beginning.
Design phase of website development must be user-friendly
One major error in web design is improper or inadequate site navigation. Your visitors should never have to wonder where they are or how they can get to the information they need. All website content must be comfortable for the user and offer valuable information before they know they really need it. Your visitors really want to know what you can do for them and really aren’t concerned about how you do it. Your content must be simple, an easy read, and tailored to your target audience.
Website development must include elements that work together
If there are elements of your web page that really stand out, it should be intentional, not because they just don’t fit in with the rest of the page. To be effective, your website must present unity of design. Many web designers seem to feel that every square inch of a web page should be filled with something, but white space is essential for your site to breathe. Without sufficient white space your web design can become cramped and the different design elements will just run together.
Website development with a cluttered design is annoying
Don’t make the mistake of using excessive graphics, flash, pop-ups or any other design elements that don’t promote your site’s purpose. Anything that is a total distraction to your visitors is clutter and must be avoided. Design clutter causes your site to load more slowly and you only have a few seconds to grab a potential customer’s attention. People come to your site looking for information and anything that tries to direct their attention to things that don’t interest them is just an annoyance.
There are many visually appealing websites that are totally ineffective. Your business can have the best looking website on the Internet, but if people must go to the 15th page of Google to find it, it’s not really worth the time and effort in took in website development. There’s nothing wrong with a website looking good, but gaining visibility should be your ultimate goal and your website design must focus more on function and less on fashion.
I take your thoughts and ideas and my web design expertise to create small business websites that not only look good, but are easy for search engines and potential customers to find and enjoy. Get in touch today and let me help your business stand out above the crowd.
This article originally appeared on LinkedIn Pulse on August 12,2015.
So, Who’s Ken Bradford?
Ken is a highly skilled business website designer from Clarksville TN. He has provided website design services, logo design services and other brand identity design for over 15 years. He is proficient in web design for nonprofits, web design for service industry, and web design for small businesses and individuals.
>>>more about Ken over here.
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